Sökresultat

This thesis analyses how different combinations of humor and a celebrity endorser’s image in advertising influence a company’s brand image. The research has been extended in all four categories of products. Moreover in this paper, 4 positive and 5 negative factors affecting brand image were identified. Primary data has been collected from 10 interviews with participants who have moderate to high

Denna avhandling undersöker hur konsultföretags mål för mångfald och inkludering (D&I) överensstämmer med etniska minoritetsanställdas upplevda erfarenheter i en nordisk kontext. Även om många organisationer har infört D&I-program visar forskning att sådana initiativ riskerar att bli symboliska om de inte är genuint integrerade i företagskulturen. Med hjälp av fallstudier från CGI, DeloitThis thesis examines how the diversity and inclusion (D&I) objectives of consulting firms align with the lived experiences of ethnic minority employees in the Nordic context. While many organisations have implemented D&I programs, research indicates that such initiatives risk becoming symbolic if not genuinely embedded in company culture. Drawing on case studies from CGI, Deloitte, and EY,

This thesis examines the development of the incentive plans of large Nordic firms over time using annual reports of each company to examine the CEO remuneration plans and policies based on relevant theoretical frameworks. The paper gives structured reasoning on the CEO incentive plans change based on agency theory, crowding out theory, financial and non-financial incentives, long and short-term in

Abstract Denna uppsats är en komparativ studie av svensk och tysk turordning. Syftet är att ge läsaren en förståelse om annat lands lag samtidigt som den förstärker förståelsen för den egna rättsordningen. Frågeställningen siktar på att undersöka skillnaderna mellan 22 § LAS och § 1 KSchG. Utöver att jämföra turordningen undersöks även både de gamla och de nya bestämmelserna i 22 § samt turordniAbstract This essay is a comparative study of Swedish and German dismissal for economic reasons. The purpose is to give the reader an understanding of another country's law while strengthening the understanding of their own legal system. The research question aims to investigate the differences between 22 § LAS and § 1 KSCHG. In addition to comparing the dismissal for economic reasons, bot

Over the last decades, reporting on sustainability has become an integral part of corporate social responsibility (CSR), as a way for companies to ensure and report on sustainable development alongside their operations. In achieving sustainable development globally the reduction of gender inequality is widely regarded as crucial, and with the UN 2030 sustainable development agenda specifically cal

Purpose The aim of this research paper is to provide valuable insights to existing theoretical foundation of choice of capital structure, and exploring the relationship between capital structure and firm performance through testing whether capital structure affects firm performance in the USA listed healthcare and energy companies. Theoretical perspective The presented theories cover different vi

Purpose: The purpose of this thesis is to clarify and evaluate the concept of scenario planning. Methodology: Our research methodology has a qualitative approach and uses deductive reasoning. The theoretical field of strategy formulation has been reviewed and in specific the concept scenario planning was unravelled and mapped. Thereafter, our model was tested in a case study where the empirical da

This essay discusses the legal and economic functions of the trademark and furthermore the degeneration of trademarks. These two concepts are strongly connected as the primary function of the trademark is the ability to separate the proprietor of the trademark’s product from the competitors´ products. The ability to separate is the basic condition for receiving legal protection. Through degenerati

This paper gives an overview of the concept of systemic risk in emerging markets, focusing from the risks arising when companies raise capital internationally. When companies become active on the international arena and especially in emerging markets, more considerations have to be taken into account before a sound investment decision can be made. Recent crises in Mexico, Asia and Russia have show

Five main observations have been made. First, the integration is likely to continue within the mobile telecom industry. Second, the value creation process will change significantly during the next few years. Third, the operators must reinvent their position in the value chain to maintain high profitability. Fourth, ecosystem keystones will capture most of the value. Fifth, flexibility will become

Bemanningsbranschen är idag starkt etablerad på den svenska arbetsmarknaden. Dess snabba utveckling och expandering har dock medfört frågetecken kring den trepartsrelation som skapas mellan kundföretaget, bemanningsföretaget och den anställda och hur denna trepartsrelation hanteras i svensk diskrimineringslagstiftning. Uppsatsen tar avstamp i en promemoria från Näringsdepartementet som belyser deEmployment agencies, as an industry, are well established in the contemporary Swedish labor market. Its vast expansion over the last few decades however, raises questions as to how Swedish discrimination regulations, handle the three-party relationship that occur between the employer, the employee and the host company. The purpose of the essay is to firstly, analyze whether Swedish labor law regu

Due to the human population, urbanization and the standard of living is increasing, the municipal solid waste is increasing in the same pace. While the society overall is getting more environmentally conscious and getting a better insight in the consequences of not managing the waste that is produced in a better way than dumping it on deposits, problems arise and especially in larger cities. Big p

New entry and being new has often been a topic of scholars within different research fields, and so has legitimacy. There are many theories which address implications and advantages of being new or engaging in new entry. For example, Barney (1991) argue for the importance of the resource based view, Freeman (1983) highlights the correlation between age and death rate of new firms and Besanko et al

Purpose: The purpose of this thesis is to investigate the strategic consequences of using strategic alliance, as an alternative to private equity to satisfy SMI’s short and long term funding and growth. Methodology: The thesis is based on a single case study within the sponsor company. Action research with a scenario based questionnaire was used to collect empirics, primarily from the management g

The development of innovative and competitive products and mastery of IT&T technologies are crucial for a company's long-term success in the global market. The main flag bearers for development are product developers, but it is questionable whether the existing systems are appropriate for the education of such professionals. For example, one study found large deficiencies concerning their skil

Discover how the master’s programme in Virtual Reality and Augmented Reality combines hands-on technology, creative exploration and an international study environment, through the experience of student Jakub.

Alexander Paulsson | April 2024 | Urban Arena Skip to main content This site uses cookies to enhance the user experience. By continuing to use the site you agree that cookies are used according to our Cookie Policy (on the website of LTH) . Essential cookies These cookies are necessary for the website to function and cannot be turned off in our systems. These cookies do not store any personally id

https://www.urban.lu.se/urban-arena-interview-sessions/alexander-paulsson-april-2024/ - 2026-05-23

Hands on Work with NGOs within the Masters Programme Skip to content Search for: Search Button Home About Us Who We Are Our History About Raoul Wallenberg Our Theory of Change Staff Opportunities Annual Reports Whistleblower Our work What we do Multi-Disciplinary Research Higher Education Strategic Advice and Analysis Outreach Evaluation of Programme Work Methods Focus Areas Business and Human Rig

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Projekt Beta är ett pilotprojekt inom ramen för CoAction Lund. CoActions mål är att göra Lund klimatneutral till 2030. Projekt Beta innebär att Lunds kommunala fastighetsbolag (LKF) och parkeringsbolag (LKP) sammankopplas i en energigemenskap via ett internt icke-koncessionspliktigt nät (IKN). Detta använder företaget ViaEuropa som ett pilotprojekt för teknikbevis av energigemenskaper. Genom en faProject Beta is a pilot project within CoAction in Lund. CoAction is a collaboration with a goal to make Lund climate neutral by 2030. Project Beta connects Lund´s municipal housing company (LKF) and Lund parking company (LKP) into an energy community via an internal non-concession network (IKN). This project is used by the company ViaEuropa as a pilot för a proof of concept for energy communities