Wändi Bruine de Bruin: Provost Professor of Public Policy, Psychology, and Behavioral Science at USC Schaeffer Institute

Her research aims to understand and inform how people make decisions about their personal health, their carbon footprint, and their household finances.

Abstract

Climate change and biodiversity loss are some of the most serious threats facing humanity right now. In this talk, I will discuss my research on using theories and methods from psychology to design more effective public communications about these topics. This research was conducted in collaboration with environmental organizations, in an effort to inform their actual communications. I will discuss implications for creating effective communications, and insights for conducting psychological research with impact