Department of Philosophy

The Joint Faculties of Humanities and Theology | Lund University


I'm interested in how people make their everyday decisions. I'm currently investigating how consumers make decisions in the supermarket and how they deal with the large amount of options they are confronted with. The supermarket is an interesting environment since it is familiar to all people and
where we are accustomed to make decisions. In my research I want to discern the different strategies consumers use when making decisions in the supermarket and how factors in the environment influence the choice of strategy.



Books (1)
Articles (8)
Conference contributions (8)

Research portal (Lund University)

Kerstin Gidlöf

Cognitive Science
Department of Philosophy

Contact information

E-mail kerstin.gidloflucs.luse

Visiting address Helgonavägen 3, Lund

Postal address Box 192, 221 00 Lund

Internal post code 30