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Influencerillusionen: Blir vi lurade?

Sammanfattning Examensarbetets titel: Influencerillusionen: Blir vi lurade? En kvalitativ studie som undersöker hur konsumenter upplever influencergrundande modeföretag i Sverige Seminariedatum: 2024-05-30 Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå Författare: Lisa Blomdahl, Emma Johansson & Linnea Ljungdahl. Handledare: Patrik Stoopendahl Nyckelord: VarumärkAbstract Title: The Influencer Illusion: Are We Being Deceived? A qualitative study investigating consumer perceptions of influencer-founded fashion companies in Sweden Seminar date: 2024-05-30 Course: FEKH29, Business Administration: Bachelor's Thesis in Marketing Authors: Lisa Blomdahl, Emma Johansson & Linnea Ljungdahl. Advisor: Patrik Stoopendahl Keywords: Branding, Influencer, Skeptic

Bakom Investeringsbesluten: En Analys av Affärsänglars Värderingar av Affärsmodell och Team

Examensarbetets titel: Bakom Investeringsbesluten: En Analys av Affärsänglars Värderingar av Affärsmodell och Team Seminariedatum: 30 maj 2024 Ämne/kurs: FEKH99, Examensarbete i entreprenörskap och innovation, Kandidatnivå, 15 Högskolepoäng Författare: Erik Kurtz, Anna Siltala & Minna Wendt Handledare: Joakim Winborg Fem nyckelord: Affärsängel, Affärsmodell, Entreprenör, InvesteringsbesluTitle: Behind the investment decisions: An analysis of Business Angels Valuation of Business Model and Team Seminar date: 30 may 2024 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management, Business administration, Undergraduate level, 15 University Credit Points Authors: Erik Kurtz, Anna Siltala & Minna Wendt Advisor: Joakim Winborg Key words: Business ange

The Secret SaaS to Valuation

This thesis investigates the applicability and legitimacy of the relative valuation method within the Software-as-a-Service industry by comparing the implied enterprise values of SaaS companies in transactions to values estimated using peer group valuation multiples. To achieve this, a sample of 66 Nordic M&A and private placement transactions completed between 2020 and 2024 were selected for

Aspiration vs. Reality: An Investigation on Consultancies' Human Rights Policy Commitments

The requirements within the field of business and human rights are under constant change and rapid development. One of the foundational frameworks for ensuring the corporate responsibility to respect human rights is established in the globally endorsed United Nations Guiding Principles on Business and Human Rights. This thesis establishes what the framework outlines regarding the requirements for

Musikterapi som möjlig arbetsmetod i den anpassade grundskolan - Vilka utvecklingsmöjligheter finns inom detta område?

Syftet med vår studie har varit att fördjupa oss i hur musikterapi används av verksamma musikterapeuter och inom olika områden, för att undersöka vilka arbetsmetoder inom området som kan vara användbara för musiklärare främst inom anpassad grundskola. Våra forskningsfrågor har varit att undersöka vilka positiva effekter som musikterapeutiska har, hur verksamma musikterapeuter ser på användandet avThe purpose of this study has been to examine what methods within the subject that can be useful for music teachers working mainly in compulsory school for pupils with intellectual disabilities, as well as to deepen our knowledge of how music therapy is used by music therapists at work in different areas. Our question at issue has been to examine what positive effects music therapy has, what view

Methods for storing simulation output in semantic 3D city models

Currently, there is no direct support for storing simulation output within semantic 3D city models (CityGML). This master thesis explores a potential methodology for this purpose, with a focus on using appearances of 3D geometries instead of creating generic city objects and attributes or adding an Application Domain Extension (ADE). The caveat with the last two methods is that they require addit

Disaster Risk Information Access in Karnali Province, Nepal: An egocentric social network analysis

Globally, climate change is exacerbating natural hazard frequencies and intensities. The Sendai Framework for Disaster Risk Reduction 2015-2030 places a high priority on the strengthening of understanding of disaster risk, primarily through strengthening access to disaster risk information. This priority is further affirmed in the Nepali National Disaster Risk Reduction Strategic Plan of Action 20

Att fråga om suicid i primärvården - En kvalitativ studie om kuratorers förhållningssätt till suicid i samtal med patienter

This study aimed to investigate how counselors in primary care address the topic of suicide in conversations with patients. The intention was to examine whether the patient’s gender or age influenced how healthcare counselors inquire about suicide or address mental health issues. The method chosen for this study was qualitative interviews with seven counselors working in primary care in Sweden. In

The Protection of Asylum-Seekers through the Prohibition of Collective Expulsion under the European Con-vention on Human Rights

Mass migrations are a phenomenon of all times. Notably, following the Second World War, there have been huge migration movements and decolonisation processes, particularly by the Germans and the Jews, but also by Roma and other groups. Parallel to that, in 1963, Protocol No. 4 to the Convention was signed, with Article 4 prohibiting the collective expulsion of aliens. In 2020, 3,6% of the populati

Brottslighet och övervakning: Uppfattningar hos yrkesverksamma inom det brottsförebyggande fältet

Med en ökad acceptans för övervakning i samhället (Lyon, 2013: 560-569) och att vissa forskare menar att vi lever i ett övervakningssamhälle (Greenwald 2015: 170), är övervakning ett centralt samhällsfenomen som intresserar många. Syftet med denna studie är att få en förståelse av uppfattningar om kameraövervakning som brottsförebyggande metod hos yrkesverksamma inom det brottsförebyggande fältet.

Leadership within ad hoc multiteam aircrews

This paper is a systematic literature review with the aim to build a foundation for future research on leadership in aircrews focusing on the characteristics of ad hoc teams and multiteam systems. Research questions are: How is leadership performed in an ad hoc multiteam system-aircrew? And, how can a leader of an aircrew mitigate the challenges of leading an ad hoc multiteam system-aircrew? Twelv

Brand Disengagement from Social Media- Consumer’s Perception of Brands Leaving Social Media Platforms

Keywords: Brand Disengagement From Social Media, Consumer Brand Engagement, Brand Equity, Consumer Perception, Consumer- Brand Relationship Research questions: How do consumers perceive a brand’s disengagement from social media?; How does a brand's disengagement from social media shape the consumer-brand relationship? Purpose: The purpose of this research is to investigate how consumers perc

Navigating Narratives: a case study of opposition towards wind-energy expansion in Østerild, Denmark

This thesis investigates the conflict surrounding the expansion of wind-turbines at Østerild test-centre in Denmark, analysing narratives from two local groups actively opposing the expansion in relation to the state narrative proposing the test-centre expansion. Utilising an environmental governmentality lens and Foucault’s concept of counter-conduct, the study explores how local groups' oppo

Evaluation of Deep Neural Networks for Radar Based Point Cloud Classification

Thanks to the ever-increasing computational power, machine learning has become a staple in computer science. Many computer vision methods have become so reliable that their implementation in the surveillance industry is now the de facto standard for many object detection and classification tasks. The use of machine learning for surveillance is not confined to images and videos, however, it is also

Analysing the Impact of Financialisation on the Distribution of Social Cash Transfers in South Africa

Cash transfer programmes have been adopted by various countries across the Global South to alleviate extreme levels of poverty and deprivation. To increase the reach and quality of the programmes, international development organisations have suggested incorporating market-based solutions into national social protection schemes. This thesis aims to examine these efforts by analysing the impact of p

From Credibility to Connection: Exploring the Dynamics between Influencer Credibility and Parascocial Relationships

The rapidly evolving landscape of influencer marketing, particularly within the cosmetics industry, underscores the need to dissect the dynamics between influencer credibility and parasocial relationships. This thesis explores the multifaceted nature of influencer credibility— comprising attractiveness, expertise, trustworthiness, and similarity—and its role in cultivating strong parasocial relati

Developing a digital image correlation setup for in situ testing of Achilles tendons

Experimentell uppställning för mekanisk prövning av hälsenor ”Aj!” Så kan det låta när du skadar din hälsena. Hälsenan är en av de starkaste senorna i kroppen och också den som oftast skadas. Skador på hälsenan kan uppkomma till följd av plötsliga rörelser men även vid repetitiv överansträngning under en längre tid. I värsta fall kan senan gå av helt och hållet. För att kunna förebygga och behandTendons connect muscle to bone and assist in joint motion. To be able to do this, they must withstand large forces and be able to alter their structure under load. If a tendon experiences too high or sudden forces, it will start to tear and eventually rupture. To examine how this happens and how the tendon behaves before rupture, mechanical testing is done. This study focuses on how to combine mec

Sustainable Entrepreneurship and Finance: Exploring Entrepreneurial Decision-Making Process for Securing External Funds

The thesis explores the decision-making process of sustainable entrepreneurs for securing external funds by adopting the “triple bottom line” research perspective (Hall et al., 2010; Sarango-Lalangui, 2018). It delves into how sustainable entrepreneurs assess and exploit funding opportunities while balancing their economic and non-economic goals. The research addresses two primary questions: what

The Walking Debt: Exploring Economic Inequality

This paper investigates whether increased economic inequality leads to higher household indebtedness, a factor often associated with economic risk and instability. Utilizing data on income and wealth distribution, domestic credit, and variables controlling for credit expansion across 16 OECD countries from 1980 to 2016, a series of panel data regressions were performed. The results negate the posi