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To address current unsustainable levels of consumption, scholars have increasingly turned to the concept of sufficiency, emphasising an absolute reduction in consumption levels as a pathway towards sustainability. However, the concept of sufficiency-oriented consumption remains theoretically underdeveloped and empirically fragmented. Existing research has generated valuable insights into specific To address current unsustainable levels of consumption, scholars have increasingly turned to the concept of sufficiency, emphasising an absolute reduction in consumption levels as a pathway towards sustainability. However, the concept of sufficiency-oriented consumption remains theoretically underdeveloped and empirically fragmented. Existing research has generated valuable insights into specific
