Insights on Future Consumer Behavior- A study of what influences the Danish consumers when choosing food distribution channels in 2020
The thesis aims to explore what influences the Danish consumers when choosing food distribution channels in 2020 and further to test if current theories of consumers’ channel choice can be applied in the year of 2020. The thesis takes on a qualitative approach with mathematical principles and employs the Delphi Method as the primary method to collect data. To conduct the empirical analysis a desk