Vem säger vad? En kritisk diskursanalys av promotion i modebloggar
An emerging tool within public relations is the use of bloggers as spokespersons because of their ability to act as influencers. This study investigates how fashion bloggers present products and services they receive from companies in their blogs. The research questions address how discourses are manifested and how independence is expressed in the texts. Based on Fairclough's theory of discour