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The Awareness-Interest-Conviction-Desire-Action (“AICDA”) model was studied by various marketing scholars in the past 80 years. However, the relationship between brand conviction and brand desirability in the aviation industry has not yet been proved empirically. Through the conduction of a preliminary questionnaire survey in Lund, Sweden (N = 288) and a main questionnaire survey in Hong Kong (N =
Artificial intelligence challenges IPRs and patent is the legal field in focus for this thesis. The thesis examines if artificial intelligence can be the inventor of its own invention. Thereafter central questions to granting a patent by focusing on the second patent requirement in art. 56 EPC - the inventive step. The inventive step covers the technical character and non-obvious to a person skill
Purpose The purpose of this study is to better understand the concept of strategic thinking. There is a lack of scientific knowledge and consensus in the area of strategic thinking. This is, however, important since organisations are exposed to environments with high levels of uncertainty and complexity these days. To remain competitive in such volatile environments, the need for employees and man
In this thesis, the short- and long-term event study methodology are applied in order to assess whether M&As, in the pharmaceutical industry, create any abnormal return for the acquirer. The majority of the previous research finds a negative abnormal return but the short-term event study seems to generate slightly positive abnormal returns outside the U.S. There is a limited amount of research
The purpose of this report is to evaluate the fire safety at Vasamuseet on Djurgården in Stockholm. The museum has twelve floors and consists of the ship hall including large and small exhibitions, a restaurant, a gift shop, and areas for staff. In this report, the focus is the ship hall expanding from the 2nd floor to the 7th floor. The economic and environmental loss are not taken into account
The aim of the study was to examine how Swedish primary school teachers’reason about the definition of bullying, the phenomena of bullying and the management of bullying. We have studied primary school teachers in a specific geographical area, which have high numbers of bullying cases. The method used in this study was qualitative and we have interviewed seven different primary school teachers. Th
Situated below the Artic Circle at 62 degrees north latitude, the Faroe Islands only add upp to 540 square miles and approximately 50.000 inhabitants. They constitute a self-governing overseas administrative division of the kingdom of Denmark. Despite this the Faroe Islanders have their own language and culture. Their film production has though a rather sporadic history and is of a quite late date
The purpose of this study is to examine the potential of improving the interpretation of signals of undervaluation inherent to share repurchases, by accounting for insider trading, level of insider and cash holdings. The goal is to contribute to decreased information asymmetry and increased efficiency in capital markets. The study performs a long-horizon event study, applying buy-and-hold abnorma
While the environmental justice movement has grown worldwide, it seems that the movement has yet to mobilise in South Africa. The instances of environmental injustices in South Africa are abundant but paradoxically this has not given rise to a united movement demanding environmental justice for a transition to a new and renewable energy path. This thesis explores the challenges of creating an envi
This thesis scrutinizes the possibilities for a connection of Degrowth and Ubuntu within a transition discourse, thereby promoting the validity of pluriversal knowledges. It presents and compares the two philosophies, brings arguments for a connection and discusses possible benefits. It draws from expert interviews, observations and informal interviews conducted in a two months research period in
The aim of this study was to examine how sense of community is defined, created and maintained among members of local associations of pensioners. A total of seven members from four different local associations in two municipalities in Southern Sweden were interviewed using a semi-restrictive interview structure. The local associations all belonged to the same national organisation. Five themes eme
Studien undersöker hur några kollegor på en arbetsplats ser på gränsen mellan privat och offentligt på och utanför Facebook. Skiljer sig deras uppfattningar om vad som är privat och offentligt när de förhåller sig till arbetsplatsen och arbetskollegorna jämfört med andra kontexter som de ingår i? Teoretisk utgångspunkt är Goffmans begrepp front stage/back stage samt senare teorier om interaktion m
The objective of this thesis was the impact evaluation of several parameters affecting daylight conditions in a typical cellular office in Lund, Sweden. The research approach that was followed consisted of three distinct steps; the literature review in order to specify the dependent and independent variables of the study, the simulation part to produce daylight performance data and the graphical a
Urbanisation is increasing the pressure to exploit green and blue spaces in the city. To preserve these spaces and the ecosystem services they provide, there is a need to change the way we plan and build cities. One way of doing this is to include valuation of ecosystem services in the planning process. Many different tools with the purpose to do this have been developed. The purpose of this stud
Mobilisering i sociala medier har makten att influera organisatoriska strategier och beteenden. Denna studie undersöker vilka kommunikativa strategier som intressenter använder för att initiera en organisatorisk förändring via sociala medier. För att studera detta utfördes en kvalitativ textanalys. Denna bestod av 449 inlägg på Twitter och ett pressmeddelande från Grand Hôtel. Analysen genomfördesMobilization via social media has the power to change organizational strategies and behavior. This study examines what types of communicative strategies stakeholders use to initiate an organizational change via social media. A qualitative textual analysis was conducted, consisting of 449 posts on Twitter and one press release from Grand Hôtel. This analysis stemmed from a model based on relevant t
Although landscape representations in the US-European culture have traditionally been acknowledged as a peaceful ordering of the world or the tool of imperialism, nationalism and private property (sometimes all simultaneously), a new shift in the landscape scopic regime seems to be happening. Produced by the current rise of concerns around climate change and environmental crisis, this shift seems
The aim of the study was to examine verdicts from the Swedish Administrative court regarding the Care of Abusers (Special Provisions) Act, LVM. The aim was to examine how the client and the client’s need of treatment is constructed in the verdicts, by the authorities and by the client itself. Sixteen convictions were analysed through qualitative text analysis. The study found that authorities; the
