The Image Game: An Explanatory Case Study on Soft Power as a Strategic Ulterior Motive in Chinese Football
In the 21st century more states are realizing the benefits with hosting “Sports Mega-Events” such as the Olympic Games or the FIFA World Cup. These events create an opportunity for a country to spread a carefully selected image and to gain influence and attraction in the international arena, or in other words, to exercise soft power. This thesis investigates how the Chinese government, through mas