Predicting Customer Lifetime Value and its underlying short-term cash flow effects
Background The intense competition in the Telecom industry makes service providers invest heavily in acquiring new customers. In Telavox case, the majority of these initial expenses are related to the sales process. To be profitable it is necessary for the customers to generate a net profit during its time at Telavox that compensates for this initial expense, i.e. a positive Customer Lifetime Valu