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Sammanfattning Titel Strategisk prissättning inom mjukvarubranschen Handledare Per Magnus Andersson Författare Robin Wingne och Johan Ågren Nivå Magisteruppsats 30 hp Problem Arbetet med prissättning har under lång tid präglats av ett synsätt som utgår från kostnader. Utvecklingen inom framförallt mjukvarubranschen har lett till nya typer av erbjudanden som innehåller nya värderingselement vi

Employer branding är ett expanderande fenomen på dagens arbetsmarknad. Begreppet myntades av Ambler och Barrowunder mitten av 1990-talet. Det syftar till att synliggöra hur företag och organisationer kan marknadsföra sig som arbetsgivare genom sina medarbetare, för att attrahera potentiella anställda. I begreppet ingår tre typer av fördelar; monetära, funktionella samt psykologiska, vilka en organ

Kolloida partiklar är små partiklar i nanostorlek. Dessa har många användningsområden och har ofta viktiga funktioner i till exempel bläck till skrivare och i färger. I dessa är det väldigt viktigt att kunna kontrollera stabiliteten av partiklarna. En metod för att få stabila lösningar är sterisk stabilisering vilket är till exempel den metod mjölkens partiklar är stabiliserad med. Sterisk stabiliThe aim of this work was to investigate the phase behavior of attractive model colloid particles. The attractions is imposed by having a layer of poly(ethylene glycol) (PEG) polymers grafted to the surface which provides steric stabilization in water. Raising the temperature decreases the solvency of the PEG layer, and combined with addition of a salt containing a divalent anion, causing particles

In earlier studies it was revealed that thylakoid membranes inhibit activity of pancreatic lipase/colipase. More studies have shown that these membranes induce satiety hormone CCK and reduce hunger hormone of rats and human. Appethyl® used in this project is processed from spinach leaves in such a way that it reserves most amounts of thylakoid membranes. The results, in this project, shows that Ap

Abstract: This thesis combined the individual level longitudinal data, from the 2011 Ethiopian demographic and health survey, with annual GDP and price indicators, to examine the response of marital fertility to short term macroeconomic stress that Ethiopians has been facing in the last forty years. A two-level discrete time random effect models were employed to estimate the risk of next birth. Ru

The importance of body image is increasing in China. Academic research and news media point to the rising desire for an ideal appearance, especially among young people in the country, in order to gain an advantage in society. This thesis was conducted to examine if university students at a high-ranking university in China were influenced by commercial ideals in the media to the same extent as youn

The thesis analyses the EU arms embargo on China and the reasons why this sanction is in place since 1989. The arms embargo case characterizes the EU-China foreign relations also in general and in order to understand the real background behind this case, historical institutionalist perspective and path dependence theory is used. The thesis acknowledges two different paradigms – normative power and

Video on Demand (VoD) is a service that delivers video seamlessly to the consumer on demand. This thesis examines the consumers’ opinion on the different VoD services that exists on the Swedish market. To conduct our research we collected quantitative data by using a survey and then conducted a qualitative analysis. As a theoretical framework we used our own modified version of The DeLone and

The purpose of this research is to investigate the sociocultural discourses that are ascribed to the fairly new, yet increasingly popular consumer practice of volunteer tourism. Thereby, we aim to examine the extent to which volunteer tourism correlates with new social movements using Melucci (1989) and Touraine’s (1981) “three core representational elements” of every social movement: a common goa

This narrative study aims to examine how social pedagogues perceive and relate to violence and threats of violence in a social educational context in Denmark. Furthermore, the study examines how these perceptions affect the relational aspect of the profession. My interest in the subject is sprung out of personal experiences in multiple socio-educational projects. As such, my material is composed b

Background The forms of retailing can be divided into store retailing and non-store retailing. It is necessary for retailers who base their business in the fixed locations to conduct in-store marketing in the physical environment to enhance sales performance. Retailers generally take information and communication techniques such as store atmospheric design and interaction between shoppers and stor

In surveillance cameras rain and snow can introduce an unwelcome noise to the video stream. The resulting effect of the rain becomes bright streaks in the frames of the video. These streaks can disturb human viewers and image processing algorithms. Rain streaks can be hard to detect and remove as they are a very dynamic phenomenon dependent on camera settings and weather conditions. This thesis

The ability of the Merton model and the logistic regression to accurately forecast corporate defaults is evaluated. Additionally, the probability-of-default (PD) estimates obtained from these two models are compared with the corresponding rating class historic default rates presented by Moody’s. Data for 56 defaulted and 272 healthy US publicly traded organizations serves as the basis for this stu

Ecosystem services are becoming increasingly important in today’s society, since they provide us with vital resources such as food and fuel. Even though this importance is evident, ecosystem services are often taken for granted. Because of this it is essential to shed light on the importance of ecosystem services. One way to do this is to valuate these services in monetary terms. The purpose of t

In this thesis, the compatibility between the standards developed in ISO/TC 223 – Societal Security and the standards developed in ISO/TC 262 – Risk Management, is examined. A joint qualitative method of analysis, consisting of document analysis and semi-structured interviews, is applied. With the help of an operational definition of compatibility, the study results in a coefficient of compatibili

This project was performed in collaboration with ArjoHuntleigh’s Innovation Centre in Malmö, Sweden, from January 2014 to June 2014. The objective of the thesis was to design and develop a movable or removable plate/shelf. The Project has been carried out by using the methodology described in the book “Product development and Design” by Ulrich and Eppinger. The methodology has been modified to fi

In the development of a product or system it is important to know that all the requirements are verified and validated in order to maintain a good reputation and standard. Today ThyssenKrupp Marine Systems AB does not have a clear traceability between requirements and verification. In order to improve and create a clear formal traceability for their developing process a traceability examination ha

The value of the results in every clinical study depends on the quality of the captured data and the analysis process. The goal is to discover and prove a scientific matter, to do this the data has to be valid, easy to access and understandable. To capture data is often a complex, time consuming process that could go on for multiple years, it's a process done for all studies. Imagine the possi

This essay investigates 20 gaming words generally present in the genres of Massively Multiplayer Online Role-Playing Games, Real Time Strategy, and First-Person Shooter. From each genre, one game was chosen as a representative for their respective genre, namely Guild Wars 2, StarCraft II, and Quake III Arena. The 20 words were chosen on the basis that they all occur in at least two of the three ga