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“But It’s an Easy Process”: Power, Identity, and the Hidden Costs of Preferred Name Use in Sweden

Sveriges befolkning blir allt mer mångkulturell, vilket framgår av att den utlandsfödda befolkningen utgjorde mer än 20% av Sveriges befolkning år 2024, enligt Statistikmyndigheten. Men samtidigt som tillströmningen av migranter fortsätter, förändras inte nödvändigtvis politik och normer i samma takt. I synnerhet finns det en skillnad mellan hur migranter kanske föredrar att använda sina namn och Sweden’s population is becoming increasingly multicultural as evident from the foreign population reaching over 20% as of 2024, according to the National Statistics Agency Statistikmyndigheten. Yet even as the influx of migrants continues, changes in policies and norms do not necessarily change at the same pace. In particular, there is a difference between how migrants might prefer to use their na

The Potential for Floating Wind Power in Power-to-X Megaprojects

Just nu pågår en omfattande global energiomställning mot en ökad andel förnybar energi för att minska koldioxidutsläppen och motverka de negativa klimatförändringarna. I denna energiomställning har grön vätgas pekats ut som en viktig pusselbit på grund dess potential till att minska koldioxidutsläppen enormt genom att användas i stora mängder inom bland annat stålindustri, jordbruk och transportseThis master's thesis explores the potential of integrating floating wind power into Power-to-X (P2X) megaprojects, with a focus on maximizing the output of chemical energy carriers through optimal energy mix strategies. The study evaluates the economic viability and technological efficiency of combining floating wind turbines with photovoltaic panels and battery energy storage systems (BESS) i

RootBound- An Exploration on Design Possibilities of Plant Roots

Agriculture suffers greatly from climate change, mainly due to fast water evaporation which prolongs dry seasons. Communities who are mostly affected by this are the ones who were already below the poverty line, worsening their condition even more. As a solution, aquaponic farms conserve and recycle water, while providing higher yields in a shorter period of time. The low maintenance makes room fo

Att shoppa sig till en identitet under en ekonomisk kris

I detta examensarbete undersöker vi hur unga kvinnor i åldrarna 20-30 år hanterar sin modekonsumtion under en ekonomisk kris. Analysen syftar även till att skapa större förståelse för hur unga kvinnor formar sitt identitetsprojekt under dessa förutsättningar. Genom en kvalitativ ansats har vi intervjuat 10 kvinnor för att förstå deras tankar och resonemang kring sin modekonsumtion. Uppsatsen utgår

Spatial statistical modeling of housing price in Yangtze River Delta (Comparing with Pearl River Delta and BTH Coordinated Development)

This paper aims to explore the spatial statistical model of housing prices in the Yangtze River Delta (YRD) and compare it with prices in the Pearl River Delta (PRD) and the Beijing-Tianjin-Hebei Cooperative Development Area (BTH). By collecting the relevant data such as population structure, economic development level, and education level, and using a spatial statistical method, the paper constru

Metaforer kring översvämningar - En studie om hur metaforer och kraftigt språk kring översvämningar i nyhetsmedia påverkar människors riskuppfattning

Översvämningar till följd av klimatförändringen blir allt vanligare och förväntas öka i intensitet och frekvens i framtiden. Ett särskilt drabbat område för översvämningar är Falsterbonäset som ligger i den sydvästra delen av Skåne. I nyhetsmedierna används ofta metaforer för att förmedla bilderna av samhällskriser, och dessa språkliga verktyg är integrerade i vårt dagliga språkbruk. Den här studiFloods, as a consequence of climate change, are expected to increase in intensity and frequency in the future. One particularly affected area is Falsterbonäset, located in the southwestern part of Skåne, Sweden. In news media, metaphors are often used to convey the images of societal crises, serving as integral linguistic tools in our daily discourse. This study aimed to address two main objective

Designing Mn(I), Fe(II) and Mn(II) tris(diisocyanide) complexes

First-row transition metal complexes are considered a more sustainable and cheaper alternative to ruthenium in photoredox-active complexes. However, the fast excited state relaxation of complexes based on first-row transition metals hinders direct replacement of Ru(II) with its 3d6 counterparts Mn(I) and Fe(II). Diisocyanide ligands have previously been used to achieve photostable 3d6 complexes wh

Gamified Brand Building: Brand Empowerment in Video Games

Purpose: To explore the phenomenon of brand building in digital media, specifically within online video games. The overall aim of this paper is to gain insights from the perspective of the corporations and the users so as to advance the understanding of brand communications that strengthen corporate brand building efforts within video games. We achieved our purpose by exploring the components cont

Beyond the Numbers - A Study on the Effect of Managerial Judgment on Operational Risk

Abstract Title: Beyond the Numbers - A Study on the Effect of Managerial Judgment on Operational Risk Hand-In Date: 24th May 2024 Seminar Date: 30th May, 2024 Course: BUSN79 - Degree Project in Accounting and Finance Authors: Christian Brams & Felix Walter Persson Advisor: Elin Funck Five Keywords: Managerial judgment, Operational risk, Heuristics, Decision-Making Process, Economic- and

Framtidens marknadsföringsmetod?

Frågeställning: Hur påverkar datorgenererad surrealistisk reklam konsumenters attityd och uppfattning om varumärken inom mode- och skönhetsbranschen, och vilka effekter har detta på olika dimensioner av Brand Equity? Syfte: Denna studie syftar till att utforska hur datorgenererad surrealistisk reklam inom mode- och skönhetsbranschen påverkar konsumenternas inställning till varumärken. Genom att uResearch question:How does computer-generated surrealist advertising affect consumers' attitudes and perceptions of brands in the fashion and beauty industry, and what effects does this have on various dimensions of Brand Equity? Purpose: This study aims to explore how computer-generated surrealist advertising in the fashion and beauty industry affects consumers' attitudes and perceptions

Retail in Transformation - The Impact of Immersive AI on Young Adults’ Customer Journeys

Title: Retail in Transformation - The Impact of Immersive AI on Young Adults’ Customer Journeys Seminar date: 2024-05-30 Course: Degree Project in Global Marketing - BUSN39 Authors: Ella Karvonen & Emma Silver Supervisor: Ulf Johansson Keywords: Immersive AI, Retail, Customer Journey, Technology Acceptance, Value Research question: How does immersive AI in retail affect young adults’ cust

Varumärken i skottlinjen

Examensarbetets titel: Varumärken i skottlinjen Seminariedatum: 2024-05-31 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i marknadsföring, 15 högskolepoäng Författare: Oskar Magnusson, Nicholas Martin, Alexander Åbjörn Handledare: Nikos Macheridis Nyckelord: Varumärkesassociationer, dissociativa grupper, konsumentpsykologi, meningsskapande, kognitiv dissonans Forskningsfråga: Hur påverkas koTitle: Brands in the crossfire Seminar date: 2024-05-31 Course: FEKH29, Degree Project Undergraduate level, Business Administration Undergraduate level, 15 University Credits Points (ECTS-cr) Authors: Oskar Magnusson, Nicholas Martin, Alexander Åbjörn Advisor: Nikos Macheridis Key words: Brand-associations, dissociative reference groups, consumer psychology, meaning-creation, cognitive disson

Den europeiska integrationsprocessen enligt Sverigedemokraterna och Alternative für Deutschland

This essay analyzes the Swedish political party Sverigedemokraterna and the German political party Alternative für Deutschland which is relevant as these parties are gaining success across Europe and European Union citizens will soon vote in the European Parliament elections. By using a thematic descriptive idea analysis of their party programs, this thesis explores the similarities and difference

Do green deals attract higher premiums? A study of the potential effect of ESG score on acquisition premium during times of uncertainty

Purpose: The study aims to investigate whether the ESG score of the target influences the premium paid in M&A transactions. It seeks to contribute to the existing literature by shedding light on the intricate relationship between ESG scores and M&A premiums, especially amid economic uncertainties caused by the COVID 19 pandemic. Furthermore, it aims to examine the potential contributions o