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A reputational mass-crash for the Tour de France?

To Trump or Not to Trump: When Business and Politics Mix

THE EXAMINATIONS COUNCIL OF ZAMBIA: TRANSFORMING THE REPUTATION OF A GOVERNMENTAL INSTITUTION

The Endless Strike: Avianca and the 700 Angry Pilots

The Russian Roulette of The Fashion Industry - The Case of Balmain

Beauty and the Beast: The Acquisition of The Body Shop by L’Oréal

B U R B E R R Y JOUSTING FOR REDEMPTION

Eis, Eis, Baby! Rebranding the Image of a Whole Industry

Findus horsemeat scandal - How should they handle a new food scandal?

The GitLab Database Incident

Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators

Case H&M 2 - Diversity Leader – An Attempt to Learn from Past Mistakes?

Case Hexagon - NO SMOKE WITHOUT FIRE: THE CASE OF OLA ROLLÉN

The Darkest Day in Lufthansa’s History

McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die

Case McDonald's Japan: When the Golden Arches Lose their Shine - McDonald’s Japan Food Scandal

Case Oatly: The Crossroad - How to get a company in the same lane

When Brands Go Political: A PepsiCo Case

THE PRIPPS BLÅ CASE - THE FALL OF THE FAVOURITE

Ryanair - Destination Unknown