Coffee, Country-of-Origin and China – A closer look at Chinese consumption and perception of foreign and domestic coffee in Kunming
Being one of the most valuable commodities in the world, coffee is of great importance to the world economy, producing countries and the daily lives of millions of people. China is one of the largest and fastest growing consumer markets in the world and is experiencing an increasing demand for coffee. Very little research has been carried out concerning China’s growing appreciation for the commodi