Examensarbetets titel: CSR-kommunikationens påverkan på varumärkeskapitalet inom modeindustrin - En kvantitativ studie inom slow fashion-segmentet Seminariedatum: 2022-06-03 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå Författare: Jacob Ydrauw, Mauritz Malmström och Tim Kämpe Handledare: Annette Cerne Nyckelord: CSR, CSR-kommunikation, Varumärkeskapital, Slow Fashion. STitle: The impact of CSR communication on brand equity in the fashion industry - A quantitative study in the slow fashion segment Seminar date: 2022-06-03 Course: FEKH29, Bachelor’s degree project in Marketing at Undergraduate level Authors: Jacob Ydrauw, Mauritz Malmström and Tim Kämpe Advisor: Annette Cerne Key words: CSR, CSR communication, Brand Equity, Slow Fashion, Purpose: The purpos

Unicorns – privately-owned companies with a market valuation upwards of $1 billion – develop at an explosive growth rate. This hypergrowth forces unicorns to attract external partners enabling and supporting their development. Therefore, the right compilation of external growth domains allows unicorns to remain healthy and self-sustaining. To investigate external domains, a recent surge in literat

This report discusses the use of magnetomotive ultrasound (MMUS) as a diagnostic imaging method using superparamagnetic iron oxide nanoparticles (SPION) as a contrast agent. With a focus on rectal cancer. Rectal cancer is a disease which complications often affect the quality of life to a large extent for the affected. The principle of MMUS is based on applying a time-varying magnetic field that e

The purpose of this study is to research how the principle of the best interest of the child expresses itself in custody disputes. The subject is based on how the principle does not have a clear description in the law. The district court therefore possesses room to interpret what they consider to be the best interest of the child in each individual case. The aim of the study is therefore to, throu

The rehabilitation techniques currently available for patients who suffer from injury to the ulnar or median nerve tends to give suboptimal results. Typically, adults who are operated due to a complete transection of the median or ulnar nerve never regain normal sensibility in the injured hand leading to severe limitations in terms of hand function. One of the biggest challenges in sensory rehabil

The commissioning phase is the last phase of a construction project when all subsystems come together to be tested as a whole, working as a single entity. This phase is often the most crucial and time-sensitive part of the project as the construction occupies space in the factory and inflicts down¬time in processes without adding value. Faults found in this phase can be time-consuming to correct a

En tingsrättsförhandling sker inom ramen för en specifik social kontext. När en kvinna dessutom är tilltalad i brottmål så överskrids ett normativt kvinnligt beteende. Det som skildras under rättegångens muntliga framföranden kan återspegla sociala normer och parternas förhållningssätt till dem. Syftet med den föreliggande uppsatsen är att undersöka om genus- och offernormer återfinns i andra aktö

Syfte: Denna studie ämnar att undersöka vad konsumenter värdesätter vid valet mellan e-handel och fysisk butik. Metod: Studiens metod grundar sig i en kvalitativ forskningsstrategi, där det empiriska materialet består av 15 semistrukturerade intervjuer. Ansatsen är formad utav en kombination av induktion och abduktion. Teoretiska perspektiv: Det teoretiska ramverket utgörs av köpprocessen, konsuPurpose: This study aims to examine what consumers value when purchasing online versus in physical stores. Methodology: The study method is based on a qualitative research strategy, where the empirical material consists of 15 semi-structured interviews. The approach is shaped by a combination of induction and abduction. Theoretical Perspective: The theoretical framework consists of the buying de

This study examines what challenges organisations might face when supporting their employees in self-directed learning. Self-directed learning, SDL, is a learning process where learners are responsible for identifying their learning needs, setting learning goals, initiating the learning process and evaluating the results. Previous research has shown the benefits of having self-directed learners as

Syftet med denna studien var att undersöka om porrkonsumtion och traditionella maskulina normer predicerar kvinnoobjektifiering. Studien ämnade att bidra med kunskap och psykologisk forskning om effekterna av pornografi eftersom pornografins roll i samhället är större än de senaste decennierna och relativt outforskad. Datainsamlingen producerades genom en digital enkätundersökning som besvarades aThe aim of this study was to examine if pornographic consumption and traditional masculine norms can predict the objectification of women. Furthermore, the purpose of exploring the subject of the study was to contribute with knowledge and psychological research about the effects of pornography as pornography’s’ role in contemporary society is greater than in recent decades and relatively unexplore

Syftet med detta arbete är att utreda hur man kan implementera och optimera användningen av en inspektionsrobot, på en byggarbetsplats. Detta examensarbete grundar sig i en fallstudie, där användningen av en inspektionsrobot vid skyddsronder undersöks. Fallstudien bygger på material som samlats in från roboten, intervjuer och observationer. Utöver fallstudien har det även genomförts en litteratur

This thesis explores the impact of extreme weather events during gestation and infancy on multiple outcomes, especially early labour income. The subjects are Indian children born between 1993/94 from the Young Lives longitudinal study. The weather shocks are extracted from the NOAA geo-referenced weather data. Thanks to Mediation Analysis methodology applied, not only the Direct Effects of early l

As a consequence of the COVID-19 pandemic and the resulting restrictions, many companies found themselves in the reality that they had to conduct their business operations from home. The pandemic has heightened the need for Professional Service Firms (PSFs) to shrink, pivot, re-invent themselves, as well as redeploy organisational culture and resources dramatically, abruptly, and possibly disrupti

Older persons’ rights are increasingly penetrating the Human Rights discourse in response to the surging aging of the world population. Old-age pension schemes are designed to protect older persons against vulnerabilities once they resign from the job market. In 2018, Georgia adopted a new contributory Accumulated Old-age Pension scheme which operates alongside the existing non-contributory State

The ‘killer acquisition’ -phenomenon has been a subject of heated discussion for past several years. It usually describes as a situation where the target company, commonly a start-up, is acquired by an incumbent and its innovation products are discontinued. This leads to a loss of both competition and innovation, causing a harm to consumer welfare. Their prevalence is still mostly unknown, but res

The development of a new wireless access infrastructure can introduce some exciting new applications that are impossible to deploy with the current generation communication infrastructure. Therefore the REINDEER project presents a new distributed cell-free network infrastructure called RW, that creates favourable propagation and antenna array interaction. As part of the project's solution to a

Purpose: A Contribution to the understanding of plant-based consumption by researching how bodybuilders navigate identity issues associated with a plant-based diet. Theoretical Perspective: We take on a consumer culture theory perspective by researching identity theory, stigma, lifestyle transitioning, and legitimization strategies of the subculture. Methodology/Empirical Data Collection: Induc

New research suggests that the key to explaining the development gap might be resilience to shrinking instead of increasing growth rates. Latin America is considered an improving region from the growth rate point of view in development, but not so much from the shrinking perspective. Plus, country case study is needed as the region itself is highly heterogenous. One of the countries that has lagge

The health of the financial system has vital influence on the economic growth and development of a country. Banking systems are a key component of the financial systems and therefore, the economic importance of banks should never be underestimated. However, it is not just the financial performance of these banks that determines their success in the economic arena but also, their resilience leve

The question of Palestine remains one of the most salient dilemmas for policymakers and scholars interested in Middle Eastern and international affairs due to its protracted nature, the many structural limitations it is subject to, and the human and material costs it continues to generate. This thesis explores the current opportunities for regional cooperation in the MENA region around the Palesti