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Uppsatsens titel: Vinna utan att försvinna Seminariedatum: 2022-01-13 Ämne/Kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 HP Författare: Emil Berentsen, Filip Pihl, Jonathan Höglund Handledare: Veronika Tarnovskaya Fem nyckelord: Athlete Branding, Atleter, Varumärke, Associationer, Varumärkeskrock Forskningsfråga: Hur påverkas konsumenters associationer till en atlets varuTitle: Winning without Disappearing Seminar date: 2022-01-13 Course: FEKH29, Degree Project in Marketing, Undergraduate Level, 15 credits Authors: Emil Berentsen, Filip Pihl, Jonathan Höglund Advisor: Veronika Tarnovskaya Key words: Athlete Branding, Athletes, Brand, Associations, Brand conflict. Research question: How does events that conflict an athletes brand image affect consumer associ

The aim of this study is to get a deeper insight into men’s attitudes and experience regarding their understanding of the sexual harassment or abuse they have endured. The study also aims to understand men’s point of view in using #metoo to share their experience of sexual harassment or abuse. I have conducted four qualitive interviews with men on a virtual site which extends to the LGBT community

In recent years, mobile phones and GPS have become increasingly common tools for people working in elderly care. In the home care service, the mobile phone is now completely central to planning who will do what and when. The aim of the study was to investigate how home care staff shape their view of care work in the light of the mobile phones they use. The method chosen for this study was qualitiv

The aim of this study was to examine how school counsellors perceived their role within the schools various work against bullying and which impact their work environment had on their role. Because the study aimed to study the school counsellor's role, a role theory was used to analyse the empirical material. This was a qualitative study done through five semistructured interviews with school c

The aim of this study was to explore first line managers experiences with their span of control and how this affected their working environment. The method used for this study was qualitative interviews with five first line managers within service housing. Hans Selyes definition of stress was used to analyze the empirical data and Peter Währborgs more developed and modern definition helped making

The aim of this study is to examine how the school counselor's role has looked and developed over the past decade and their possibility to help students with their mental health. The study is based on six reports from different years during the last decade and the laws that regulate the work of school counselors, all six reports were made by the same union. The years of which these reports wer

The aim of this study is to create an understanding of how women living with violence in a close relationship experience their situation, what is bonding them to their abusive man and how the process of leaving the relationship is ongoing. The method that was used for this study was a qualitive textual analysis on three autobiographies. The purpose with the autobiographies was to give a deep and r

In today’s society, sudden cardiac arrest is one of the leading causes of death worldwide. Automated External Defibrillators are often found in public spaces, but a majority of sudden cardiac arrests occur in home environments. Even so, the current options for personal defibrillators are severely limited and not adapted for everyday portability. The purpose of this project was to design an Automat

The purpose of this study is to gain an understanding of how Skanör-Falsterbo’s urban medieval landscape can show what importance they held as market towns and what is left of it in the landscape today. This has been done using a phenomenological theory together with social structuralism and spatial theory. I have conducted this study using antiquities, historical maps and written sources, tog

The Yellow Vest movement have been covered extensively in the media since the French grassroot movement had its start back in late 2018. The outrage started with a strong opposition to tax raises on fossil fuels but since then the movement have become something much larger. In a much broader sense the movement have become a strong opposition to Macron and his party and En Marche. Some would even s

Under mellanordovicium täcktes paleokontinenten Baltica av ett grundhav och i det temperade klimatet som rådde avsattes långsamt kallvattenkarbonater som kom att täcka stora delar av paleokontinenten. Idag har merparten av dessa sedimentlager eroderat bort och kalksten har endast bevarats på spridda platser i Sverige. Mellanordovicisk kalksten är väl exponerad i Gullhögens stenbrott på Billingen iDuring the Middle Ordovician the paleocontinent Baltica was covered by an epicontinental sea, wherein cool-water carbonates were deposited. The carbonate deposits covered most of the oscandian paleobasin, but due to erosion only a small portion is preserved today. Ordovician limestone at the Gullhögen quarry, Billingen, Västergötland is preserved due to protection from overlying Permian dolerite s

Neuronnät är en typ av modell inom maskininlärning, som efterliknar strukturen av sammankopplade neuroner i en hjärna. Som en typ av maskininlärning kan neuronnät anpassa sig från tidigare försök för att förbättra sina resultat. I en dator används en förenklad modell av en kamera för att kunna visa realistiska bilder i datorspel till exempel. Förenklingen innebär att vissa effekter som skärpedjupIt is possible to create images from a computer model closely resembling those taken with a physical camera. To improve the photo-realism and perceived quality of a rendered image, it is often desireable to add realistic effects that do not appear in computer graphics due to the camera model. One of these effects is depth of field, where a physical camera with a lens can only focus at one specific

Autoantibodies in Type 1 Diabetes: A Case of Catch Me If You Can? Type 1 diabetes (T1D) is a chronic autoimmune disease in which the body cannot use ingested energy due to the lack of the hormone insulin. There is no cure for T1D; the only available treatment is daily insulin injections. Worldwide T1D numbers are increasing, and Sweden has the second most T1D patients globally. In T1D, disease-s

Effekten av plastskräp i jord Plast används i många kommersiella produkter i vårt moderna samhälle, t.ex läskflaskor, små kulor i exfolierande eller kosmetiska produkter, eller i mer industriella bruk så som täckplast i jordbruk. Materialet plast kan bestå av många kemiska olika varianter och tillsatser. Plast är populärt på grund av sina många egenskaper, bland annat så är det billigt, lätt att

Dramatiska floraförändringar i Skåne Floran i centrala Skåne har förändrats dramatiskt de senaste 60 åren. I mitten av 1900-talet dominerades landskapet av ängs- och betesmarker, högmossar och lövskog. Idag har både jordbruket och skogsbruket intensifierats, och många av ängs- och betesmarkerna hävdas inte längre, samtidigt som införda växter, förvildade från trädgårdar, har spridits i landskapeChanged land-use, nitrogen deposition, climate change, and the spread of non-native species have repeatedly been reported as the main drivers of floristic changes in northern Europe. However, the relevance of the geographical scale at which floristic changes are observed, is less studied and understood. Here, I assess the changes in species richness and species composition in the central parts of

In 2020, breast cancer became the most common type of cancer worldwide. While treatment and technology have radically improved, leading to high 5-year survival, the long-term survival of breast cancer is still poor. Gene expression profiling of patients is an important source of information for outcome prediction. The Sweden Cancerome Analysis Network-Breast (SCAN-B) was initiated in 2009 and prov

Dubbelbeckasinens resa De senaste decennier har avslöjat imponerande historier om flyttfåglars vandringar och liv. Ett exempel är dubbelbeckasinen, en vadarfågel som häckar i de skandinaviska fjällen. Svenska fåglar har visat sig kunna flyga direkt i över 90 timmar non-stop mellan häckningsplatsen i Jämtland och övervintringsplatsen i Afrika - ett avstånd på uppemot 7000 km. Under resan håller be

Ethnic discrimination is a poison that can have detrimental effects on its receivers. The current study therefore investigates the occurrence of ethnic discrimination in Sweden’s higher education. To achieve this, semi-structural interviews were held to give insights into the experiences, effects and responses of students with foreign background at Lund University. By thematic sorting of the data,

Research on the role of the Visegrád Four (V4) in the Eastern Partnership (EaP) of the European Union (EU) is somewhat limited. While such topic has gained academic attention since the V4 assessed to the EU, hardly any studies have been pursued on the outputs of cooperation projects between the V4 and EaP members. Scholars dealing with this issue disagree on the capabilities of the V4 in the EaP,