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The Social Brand – Aspects of Social Media Implementation

The thesis circles around Social Media, B2B Brand Building and Business Performance Measurements. In the intersection between these a knowledge gap was identified. The following research questions were formed: How should companies go about when implementing Social Media? How should the performance of Social Media engagement be measured? The urgency for answering these questions was identified. Thi

Prissättning av tjänster i byggkonsultbranschen – Införandet av alternativa prissättningsmodeller

Problemställning: Inom byggkonsultbranschen finns i dagsläget en stark tradition av att använda prissättningsmodellen löpande räkning. För att nå ökad lönsamhet har värdföretaget för studien satt ett mål att öka andelen uppdrag som utförs baserat på alternativa prissättningsmodeller. Vilka är då orsakerna till dagens låga arvodesnivåer i branschen? Varför är och har det varit svårt att genomföra e

Portfolio Strategies based on Fundamental Weighting: An Empirical Study of the Swedish Stock Market

Purpose: The aim of this study is to investigate if portfolios whose composition is based on fundamental values (FVs) outperform a market value (MV)-weighted benchmark portfolio in terms of mean-variance efficiency on the Swedish stock market. We also seek to answer if an investment strategy, which focuses on the difference in composition between these two weighting methods, can further enhance th

Producing on Real Demand - In a High Efficient Industry

The production philosophy at Tetra Pak Japan is make-to-order. Although, in reality it is more make-to-stock due to the current pricing structure based on discounts for large volume orders. As a result, the inventory levels are high and the responsiveness towards customer demand is limited. Alongside, the marketplace is changing and the competition is increasing. This calls for a change in the sup

What affects related party Transaction? Evidence from Public Listed Companies in China and the U.S.

This study aims to find out the factors that could affect a firm’s RP transactions considering different social situation, extent of economic development and other culture factors. We examine related party transactions of the listed companies in China which stands for the emerging markets and in the U.S. which stands for the developed markets. We expect the conclusion that factors such as firm siz

The MaP of Opportunities- How to Create Value in the Older Machine Segment

MC, Machine Corporation, although historically successful is facing challenges as the industry in which they operate is matured. They thus need to find new ways of generating revenues. The service and parts market penetration rate decreases in the Danish market as the machine ages, but the need of service and parts increase why we argue that there is a market potential not being exploited as of to

Accounting for Gifts: How Consumers Understand Free on the Internet

Purpose: To investigate how consumers understand free services on the Internet. Theories: The research is primarily based upon theories of gift giving. Methodology and analysis: The Internet is not a tangible marketplace and in order to understand the value of the free services online, we used consumers' behavioral accounts to explain how they perceive the free services that are common online.

Sverigefonder - fondorganisatoriska egenskapers påverkan på prestation

Syfte: Det första delsyftet med uppsatsen är att undersöka om fonderna i vårt urval har presterat under en 10 års period. För att mäta prestationen har vi använt oss av Sharpekvoten, Treynorindex samt Jensens Alpha. Huvudsyftet med undersökningen är att undersöka om prestationen sedan kan härledas till fondernas organisatoriska egenskaper. Resultaten ska kunna ge bättre vägledning för privata inve

Importance of legitimacy based on trust in startup ventures

The purpose of this paper is to make a personal reflection of the last year when I have been studying the Master’s Programme in Entrepreneurship at Lund University and the experiences I have had during this time. This paper mainly explores the importance of legitimacy and what you need to do to adapt and maybe change to fit in on a market but also the importance of trust, both within your own orga

Different shades of pink

The purpose of this study is to gain a deeper understanding about the consumption of contemporary charity in Western society on the example of the Swedish breast cancer charity Rosa Bandet. The study reveals exciting nuances of contemporary charity consumption, among them the glamourisation and disarming of cancer, the commercialisation and merchandisation of charitable giving, the changing role o

Riskbedömning - Potentiella klienters risk ur revisorers perspektiv

Sammanfattning: Syfte: Syftet med detta examensarbete är att förklara hur revisorer ser på risk när de bedömer potentiella klienter. Metod: Ett positivistiskt angreppssätt och en deduktiv ansats, med en kvantitativ metod, har använts för att nå fram till resultat för analysen. Teoretiskt perspektiv: Studien utgår ifrån ett eklektiskt teoretiskt angreppssätt och tidigare forskning inom området. Teo

Value for Money Assessment in Public Private Partnership Projects

Public Private Partnership, PPP, is a public procurement method involving the private sector used in several countries all over the world, now upcoming in Sweden. The UK, most prominent within this method, states that it offers good value for money, but the economic and financial benefits of PPP are still uncertain and subjects of debate. In order for the projects to be successful and to achieve v

The Concept of Human Dignity in International Law

As we have evolved, human beings have developed a wide range of disciplines and discourses through which we address, analyse, dissect, explore and seek to progress, various aspects of our lives and what it is to be a human person. When considered from the perspective of each of these individual disciplines or vantage points different human features and aspects become the focus, depending on the le

Do human rights exist without social rights?

This thesis is to introduce the international fora of social human rights, focusing on the social security system of Finland. To demonstrate the complexity of the subject, analyses are made in solidarity, nature of norms and social dialogue. Regardless of the efforts of the International Labour Organization to stabilize social security matters by different Conventions and Covenants, at the nation

Effects of allocation of attention on initial racial face discrimination

Utilizing a modified version of the affect misattribution procedure, event-related brain potentials of 32 Caucasian participants were examined in order to study the effects of allocation of attention on early racial face perception and discrimination. When attention was directed away from faces, towards ambiguous non-face stimuli, larger N1s, peaking at approximately 110 ms after stimulus onset, w

Interactive Robotic Vacuum Cleaner

This report initially asks the question of why Robotic Vacuum Cleaners are not a regular part of our everyday lives. The concept of a completely automated robotic aid to help us with our chores seems, at glance, an attractive proposition. Interviewing various groups of users suggests that most robotic vacuum cleaners do have some technical problems like limitations in suction power and inability t

Science Parks as the Facilitators of Sustainability: The Case of IDEON Science Park and its Lightfoot Academy

Science parks are the facilitators of innovation, hosting new high-technology businesses. There are thousands of SMEs in Science Parks all around the world. This thesis is looking at an environmental initiative addressing these firms, IDEON‘s Lightfoot Academy. The science parks around the world have several approaches addressing sustainability. These approaches are outlined in the thesis, includi