Titel: “Sjögräs, varför ska jag äta det?” – En undersökande studie om barriärer till konsumtion av sjögräs utifrån ett konsumentkulturperspektiv Seminariedatum: 2024-05-31 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Johan Bruce, Axel Hillman & Gustav Östlund Handledare: Patrik Stoopendahl Fem nyckelord: Consumer Culture Theory, affekTitle: “Seaweed, why should I eat it?” – An investigative study on barriers to seaweed consumption from a consumer culture perspective Seminar date: 2023-05-31 Course: FEKH29, Degree Project in marketing, Business Administration, Undergraduate level, 15 University Credits Points, 15 ECTS Authors: Johan Bruce, Axel Hillman & Gustav Östlund Advisor: Patrik Stoopendahl Key words: Consumer C

Examensarbetet gjordes i samarbete med La Isla Network (LIN), en icke vinstdrivande amerikansk organisation som bekämpar konsekvenserna av yrkesrelaterad värmeexponering. Värmestress utgör ett betydande hot mot individer engagerade i fysiskt arbete under varma förhållanden, med potentiellt dödliga konsekvenser. För att minska dessa risker har LIN utvecklat programmet RSH-S (Rest, Shade, Hydration,The thesis was done in collaboration with La Isla Network (LIN), a US-based non-profit organization dedicated to combating the consequences of occupational heat exposure. Heat stress poses a significant threat to individuals engaged in physical labor in warm conditions, with potentially fatal consequences. To mitigate these risks, LIN has developed the RSH-S (Rest, Shade, Hydration, and Sanitation

Purpose: The purpose of this study was to understand how platforms of mental health influence people’s decision to engage in online therapy through their marketing strategies implemented throughout the customer journey. Theoretical perspective: This study is rooted in two theoretical models, the customer journey and the Theory of Planned Behavior (TPB). Specifically, the customer journey will ser

Despite the current recognition and discussions surrounding corporate sustainability, the topic remains highly complex, with significant uncertainties regarding how to integrate sustainability into daily operations. Hence, it becomes increasingly important for managers to develop a comprehensive understanding of how to implement corporate sustainability strategies. Therefore, this thesis investiga

This thesis investigates the perception of prominent syllables in Japanese words by native Swedish speakers. The study explores factors such as word type, pitch placement, and sentence structure that influence L1 Swedish speakers' accuracy in identifying the prominent syllable in Japanese words. The study also highlights the influence of linguistic context and individual variation on the perce

Trauma i barndomen har en betydande inverkan på livslång fysisk och mental hälsa samt utveckling. Tidiga interventioner stärker barnets motståndskraft och mildrar traumans långsiktiga effekter på välbefinnandet. En sådan intervention går ut på att utbilda viktiga vuxna i barnets omgivning för att skapa en gynnsam miljö. Traumamedveten omsorg (TMO) är en intervention som erbjuds som ett utbildningsChildhood trauma significantly impacts lifelong physical and mental health and development. Early interventions enhance child resilience and mitigate trauma's long-term effects on wellbeing. One such intervention is educating adults significant in the child’s life to create a nurturing environment. Trauma-informed Care (TIC, in Swedish “Traumamedveten Omsorg”, TMO) is an intervention offered a

This report details the development and evaluation of fibre-based primary packaging concepts for the growing ready-meals category, focusing on a concept packaging design project for Micvac AB. The research methodology employed the Double Diamond of Design Thinking as an innovation model. The project encompassed an assessment of the desirability, feasibility, and viability of fiber-based packaging.

Svensk och dansk standard skiljer sig åt vid beräkning av pålars bärförmåga i lermorän, där den svenska metoden i tidigare undersökningar har konstaterats mest konservativ. En av anledningarna till detta är att spetsens inverkan på bärigheten beaktas vid dimensionering enligt dansk standard, men bortses från när svensk standard tillämpas. Svensk standard appliceras idag med utgångspunkt i samma me

Throughout the past, cities have been designed so that cars have become the centre of the streetscape, and pedestrians have come second. This led to wide streets, street parking, and smaller city sidewalks. However, pedestrians are the ones who bring life and movement to a street or square. Currently, more municipalities want to shift their focus to the centre of their cities and reduce access (d‘

Thesis Purpose: The purpose of this study is to outline the relationship between football fans and their respective clubs. The seemingly unbreakable consumer loyalty a football team enjoys is arguably unique in the corporate world, and we aim to examine this loyalty and its influence on the brand-consumer relationship. Theory: The theory used in this thesis is centred around brand loyalty and con

The aim of this project is to establish a workflow that transforms CT-scanned images of paperboard into a calibrated Representative Volume Element (RVE). A RVE is defined as the smallest volume that accurately captures the macroscopic behaviour of the material. First, CT-scanned images are converted into a finite element model that rep- resents the microstructure of the paperboard. Secondly, a di

The widespread use of plastic mulch in agriculture is rapidly increasing due to intensified farming practices. While plastic mulch can enhance crop yields significantly, it also introduces challenges related to waste management and environmental degradation. This study focuses on the application of Sentinel-2A imagery and the Maximum Likelihood Classifier (MLC) to classify plastic foils used in ea

In the last few years sustainability has become a priority for many organizations, as the sustainability performance of companies has received increased attention from investors and customers. However, organizations have mainly focused on whether they are perceived as sustainable externally, while fewer organizations have thought about how they are perceived internally. This study investigates emp

This thesis explores the challenges and critical success factors (CSFs) of SAP implementation in the Egyptian public sector through qualitative thematic analysis. Insights were obtained from interviews with SAP consultants involved in 28 public sector companies. Key challenges identified include leadership and management issues, resource and infrastructure limitations, organizational culture and e

Examensarbetets titel: Snabb och snäll - En teoriutvecklande studie om marketing agility inom välgörenhetsorganisationer Seminariedatum: 2024-05-31 Ämne/kurs:FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Marcus Danckler, David Ingvarsson, Johanna Nimvik Stern Handledare: Patrik Stoopendahl Fem nyckelord: Marketing agility, välgörenhetsorganisationer, mar

The aim of this bachelor thesis is to enhance the performance of one of the electron storage rings at MAX IV. The performance is primarily evaluated based on the lifetime and injection efficiency of the ring. Improving these variables will enable smoother machine operation by providing faster injections and reducing background radiation during injections. Consequently, this optimisation project is

In the ecumenical global discourse, sexuality is often said to be “the most divisive issue”. Despite this, there have been and still are many ongoing conversations on this matter. One significant example is the document Conversations on the Pilgrim Way: Invitation to Journey Together on Matters of Human Sexuality, which was produced by the World Council of Churches and released in 2022. This mast

The bioenergy industry, particularly pulp mills, holds promise for achieving carbon negativity through the adoption of carbon capture processes. Presently, CO2 capture from flue gases poses significant challenges due to its energy-intensive nature and the risk of solvent chemical degradation. This thesis conducts a screening of primary absorption technologies and models a carbon capture process in

I en så kallad synkrotronljuskälla utvinns synkrotronljus från elektroner som färdas runt en lagringsring i nära ljusets hastighet. Detta ljus kan användas för att bedriva olika sorters experiment med syftet att studera strukturer och egenskaper hos olika material. MAX IV i Lund är en modern synkrotronljuskälla, där synkrotonljuset används av många olika forskargrupper med lika många intressen ochMAX IV laboratory is a modern synchrotron light source, providing synchrotron radiation for a wide array of research groups. To provide users with high-quality synchrotron radiation, the electron beam from which the synchrotron radiation stems needs to be well understood. This thesis describes a first implementation of time-correlated single-photon counting (TCSPC) as a tool to measure longitudina

Tuberculosis is caused by Mycobacterium Tuberculosis, an airborne bacterium that impacts the lungs, affecting one third of the global population, and was declared a global health emergency by the WHO. Multi-drug resistant variations of the pathogen diminish decades of drug discovery, development, and research. This complex and multi-factorial challenge calls for new approaches in anti-microbial dr