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This thesis explores inclusive place branding in Swedish municipalities as well as how municipal place branding practitioners view the inclusion of citizens in place branding. Place branding as a field has received sharp criticism from researchers for being too market-oriented and for not including the reality of the citizens in theplace brand. These researchers call for an inclusive place brandin
The purpose of this study is to examine how organizations are trying to rebuild their trust and reputation when they are communicating directly with their customers on social media in a crisis, and to examine how well the organization’s choice of crisis communication fits the crisis type. The aim is also to study how organizations are using the interactive functions on social media in their crisis
Passwords are one of the most used tools for authentication. Because of this, password managers have been developed to allow for increased protection and usability when managing passwords. However, the research of password managers in the context of usability coupled with diffusion of technology is unclear. Thus, the study’s purpose is to investigate how usability influences management of and the
Title: Mobile Social Commerce in China: The interactive role of platforms Date of the seminar: 4 June 2019 Course: BUSN39 Degree Project in Global Marketing Authors: Jiewen Cheng & Svenja Sabrina Tänzer Supervisor: Tommy Shih Keywords: mobile s-commerce platforms, interaction, communication, community, commerce Thesis purpose: This thesis aims to give a better understanding of the intera
Denna uppsats har till syfte att undersöka ifall inskränkningar i upphovsrätt för parodier är i svensk rätt i linje med unionsrättsliga förpliktelser eller ifall svensk rätt måste anpassas. Parodi är ett humoruttryck som grundar sig på användande av annans verk och används ofta för att kritisera eller förlöjliga en särskild konstform, verk eller konstutövare. Parodier har en nära relation till ytThis essay aims at examining whether the exception for parodies in copyright law in Sweden is in line with obligations in the EU or if the Swedish law needs to be adjusted. Parody is a form of humorous expression that rely on the use of another’s work and is often used to criticise or mock a particular art form, work or artist. Parodies have a close relation to freedom of expression which may hav
Denna studie har som syfte att undersöka hur humor kan användas som en kommunikationsstrategi i ett förebyggande kriskommunikationsarbete för att skapa en krismedvetenhet hos en målgrupp, och därmed bidra till forskningsfältet inom strategisk kommunikation och digitala medier. Forskning gällande humor som strategi i kombination med riskkommunikation är dock begränsad och uppsatsen har således en aThis study aims to examine how humour can be used as a communication strategy in a crisis communication work with an objective of creating crisis awareness among the target audience and through this, contribute to the research field of Strategic communication and digital media. Research concerning humour as a strategy combined with risk communication is yet limited and therefore this paper has the
The Peace Agreement between Farc-EP and Juan Manuel Santos is the result of a complex dialogue, not only between the signing parties but also between the victims, the opposition, the international community and the civil society. The agreement entails a narrative that recognizes the armed conflict and proposes a path to end it while bringing peace and reconciliation. The settlement incorporates le
Entrepreneurial passion (EP) has been hailed as a facilitator of venture performance,entrepreneurial skills, and psychological wellbeing. Yet, the concept is underexplored in entrepreneurship research, specifically among entrepreneurship graduates. This thesis aims to understand the influence of EP on the career path of entrepreneurship graduates by studying eight recent graduates from two Scandin
Syfte: Syftet är att undersöka unga konsumenters uppfattning om lojalitet inom klädbranschen samt deras upplevelse av företags lojalitetsprogram i relation till kundlojalitet. Metod: Denna kvalitativa studie har en abduktiv ansats där en kontinuerlig reflektion av teori och empiri har genomförts under hela skapandeprocessen. Den kvalitativa datainsamlingen har realiserats genom 14 stycken semistr
När en människa avlider kan det för de anhöriga kännas som om världen rasar samman. Att tvingas ta avsked av någon man älskar för sista gången kan vara oerhört svårt och smärtsamt, och dessutom är begravningar för många en ovan situation. I sådana situationer kan det vara svårt att vara sig själv. Syftet med studien är att fördjupa kunskapen om hur människor i sorg kommunicerar icke-verbalt med va
Studien syftar till att undersöka hur svenska företag använder sig av femvertising i sin digitala kommunikation. Studien görs ur ett kritisk feministiskt perspektiv och studerar och analyserar hur kvinnor och kvinnlighet porträtteras i marknadsföring idag samt hur feminism används för kommersiella syften. På så sätt syftar studien till att bidra med kunskap kring hur postfeministiska diskurser anv
Syftet med denna studie vara att undersöka den högkänsliga personens subjektiva upplevelser av livet innan- och efter insikten om personlighetsdraget. Tillkommande frågeställningar som studerades, var även de positiva och negativa aspekterna av personlighetsdraget. Studiens metodologiska utgångspunkt var av den kvalitativa innehållsanalysen. Intervjuer hölls med sju deltagare som upplevde sig själThe purpose of this study was to examine the highly sensitives persons subjective experiences in life before- and after the knowledge about the personality character. Additional questions also studied the positive and negative aspects of the highly sensitive person. The studies methodological framework is based on the qualitative content analysis. The interviews where held with seven participants
During this thesis, work has been done towards realizing a short-wave infrared (SWIR) laser source based on optical parametric amplification. It is planned that this setup should be able to produce few-cycle laser pulses at 2μm with a stable carrier-envelope phase (CEP). This will be done by using various nonlinear processes to convert the output from a 1030-nm, 200 kHz laser source, based on Yb-d
Enligt Trafikverkets siffror ökade utsläppen av växthusgaser från transportsektorn med 0,5 % under 2018 samtidigt som de måste minska med 8 för att nå de uppsatta målen. Ökningen berodde främst på en ökad lastbilstrafik. Det krävs flera lösningar för att nå detta mål. Detta arbete har undersökt om batterielektriska lastbilar kan vara en god lösning för emissionsfria transporter redan idag inom visAccording to the Swedish transport administration the emissions from the transport sector has increased by 0,5 % in 2018 compared to 2017, which is mainly due to an increase in truck traffic. To reach the goals set for the transport sector the emissions must be reduced by 8 % annually. Several solutions are needed to reach this goal. This work has investigated if battery electric trucks can be a g
In order to construct more efficient and environmentally friendly fuels, knowledgeabout the combustion process of the fuels needs to be expanded. This can be doneby running simulations in computational fluid dynamics. In order to efficiently runsimulations, reduced kinetic mechanisms of lesser complexity are used. Increasing theaccuracy and knowledge of the chemical reactions involved in these mec
The surge in revenue from real-time auctions for online display advertisement has spurred great research interest into how to design optimal mechanisms for these auctions, with respect to both buyers and sellers. This thesis focuses on some recent proposals on how to modify the Vickrey auction, which has been dominating the world of real-time auctions for the past decade, in order to better accomm
This thesis evaluates four of the most popular methods for combining time series forecasts. One aspect that is often overlooked in the literature is the choice of which forecasts to include in a forecast combination. The focus here, is to investigate the variability in forecast accuracy that occurs between all distinct subsets from a fixed set of eleven individual forecasting models that a combina
The aim of this Project is to investigate the evolution of the violin concerto, using the example of the Mozart violin concerto nº 5 and Tchaikovsky violin concerto op 35. After the comparison of these two important concertos, the aim is to know more about each of them and to observe the evolution experimented. The methods that I used are the scores of the concertos which make possible to do a mus
