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Problem Area: Hotel operations strive to deliver a seamless service experience while operating in a dynamic environment where demand fluctuates and is often actively driven through revenue management. This may push operations towards or beyond their operational capacity, creating tensions between economic objectives and operational conditions. Despite this, there is limited understanding of how th

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Purpose: This study explores how employees from the three different diversity groups, individuals with mental health issues, neurodivergent employees and women with gendered care responsibilities, interpret return to office (RTO) policies and how these interpretations shape the employer-employee relationship. Methodology: This study presents a qualitative, interpretivist thesis grounded in symbol

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This study explores how stakeholders interpret place mascots on social media and what place brand identity emerges from their interpretations. Strategic communication emphasizes the importance of understanding stakeholders when developing strategies. However, existing research on place brand identity mainly adopts a top-down and marketing-oriented perspective, focusing on how DMOs convey intended

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This project investigates the combined use of a Time Projection Chamber (TPC) prototype and Hadronic Range Detectors (HRDs) developed for the HIBEAM beamline at the European Spallation Source (ESS). The data analysed in this work were collected during a test experiment the Proteus C-235 cyclotron proton source in Krakow where protons were scattered from a carbon deuteron target. The aim of this st

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Betong är ett mycket vanligt förekommande byggmaterial som har flera styrkor, men också några svagheter. En av de väsentligaste svagheterna är de betydande koldioxidutsläpp som uppstår vid tillverkningen av det nödvändiga bindemedlet portlandcement. Att ersätta delar av portlandcementet med alternativa bindemedel är den mest effektiva och snabbaste insatsen för att minska betongens klimatpåverConcrete is one of the most widely used construction materials, offering several advantages but also presenting certain limitations. One of its most significant drawbacks is the substantial carbon dioxide emissions associated with the production of Portland cement, the essential binder in concrete. Replacing portions of Portland cement with alternative binders is considered the most effective

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Artificial intelligence (AI) is transforming marketing and advertising practices, particularly through the growing use of generative artificial intelligence (Gen AI) in advertising content creation. While existing research has mainly focused on outcomes such as advertising effectiveness and consumer attitudes, limited attention has been given to how consumers negotiate authenticity in AI-generated

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This thesis examines how the Romanian Orthodox Church constructs and articulates a discourse on European integration and Europe through its institutional media, focusing on selected episodes of Europa Christiana, broadcasted by Trinitas TV between 2016 and 2019. By applying Critical Discourse Analysis, especially Norman Fairclough’s three-dimensional model, the study analyzes how meanings of Europ

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“Buy now, Think later?” This study aims to deepen the understanding of how Buy Now, Pay Later (BNPL) solutions relate to consumer purchasing behaviour within digital retail, with a particular focus on impulse buying. While previous research has primarily focused on the economic consequences and usage patterns of BNPL, less attention has been directed toward understanding BNPL as an integrated par

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Medan autonom AI och AI-agenter inte är en ny idé är dess konsekvenser på längre sikt okända utifrån påverkan på företag och människors arbete. Trots framtidens inbyggda osäkerhet ökar trycket på företagsledare att redan idag besluta om AI-investeringar samtidigt som ledande narrativ inom ämnet ofta har en utopisk eller dystopisk lutning. Syftet med denna studie är att analysera hur AI-agenter pre

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Title: Developing Talent or Maintaining Control? Course: BUSN49 - Master Thesis Authors: Klara Gaskell-Brown and Lovisa Wiksborg Supervisor: Roland Paulsen Purpose: This study aims to understand how employees and managers make sense of talent management, and with a particular focus on the relationship between organizational structures, managerial practices and employee responsibility for ca

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Diabetes, characterized by high blood glucose due to β-cell dysfunction, remains one of the most common chronic diseases in the world. A promising method for diabetes research is nanoelectroporation using nanostraws and nanopores, which enables controlled delivery of molecular cargo into β-cells for genetic and epigenetic manipulation. However, most studies rely on 2D β-cell cultures, which limits

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This thesis, investigates how computational design methods can translate individually distinct reused brick fragments into expressive architectural façade systems. By combining material classification, digital pattern generation, and principles of robotic fabrication, the project explores how variation can be composed rather than eliminated. The research is situated within the historical context o

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Denna studie undersöker hur gallerister på den svenska exklusiva konstmarknaden definierar och legitimerar konstnärligt värde i relation till AI-genererad konst. Studien tar sin utgångspunkt i den spänning som uppstår när generativa AI-verktyg kan producera estetiskt komplexa verk, samtidigt som konstnärligt värde inom fine art-marknaden ofta förknippas med mänsklig intention, skapandeprocess, aut

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Research on the intergenerational processes of development has predominantly focused on the adverse consequences of parental childhood adversity, leaving the cross-generational effects of positive childhood experiences (PCEs) largely unexamined. Building upon Developmental Psychopathology, positive psychology, and the HOPE framework, the present study addresses this gap by conducting two meta-anal

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Climate change poses increasing challenges to all life on Earth. Ecosystems and biodiversity are driven towards unsustainable states. There is a growing consensus that cities play a crucial role in leading the climate transition, and municipalities have been identified as key actors. The research field draws attention to barriers between policy and practical implementation, such as legal and finan

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Avloppsreningsverk som hanterar industriellt avloppsvatten ställs inför särskilda utmaningar, eftersom sammansättningen ofta varierar kraftigt och kan innehålla toxiska ämnen. Störningar i reningsprocessen kan därför leda till ökade utsläpp och betydande miljöpåverkan, vilket gör det avgörande att undvika sådana störningar. Avloppsreningsverket vid Perstorp industripark renar processavloppsvatten Wastewater treatment plants that treat industrial wastewater face particular challenges, as the composition is highly variable and often contains toxic compounds. Process disturbances can thus result in increased effluent loads and significant environmental impact, highlighting the importance of avoiding interference. The wastewater treatment plant at the Perstorp site treats industrial wastewater

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Abstract Title: When Generative AI Becomes a Colleague: Managers Making Sense of AI Advice at Work Authors: Bajramović, Almir; Saleh, Samar Submission Date: 27th of May, 2026 Word Count: 21 238 Supervisor: Sverre Spoelstra Aim: This study explores how managers interpret, evaluate and integrate Generative AI (GenAI) as a source of advice in their day-to-day work. As GenAI becomes more embedded

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Determining the effective temperature (Teff) of stars is fundamental to further study stellar populations. For cool M-giants this is a challenge due to their crowded optical spectra, caused by closely spaced absorption lines from molecular bands. These complicate existing spectroscopic methods, limiting observations to the near-infrared (NIR). This is further motivated by the fact that NIR wavelen

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As global steel demand continues to rise, the steel industry faces increasing pressure to reduce its energy consumption. Conventional cooling is inefficient, and novel technologies have the potential to improve these processes. One promising approach is the use of pulsating flow to enhance heat transfer during cooling of hot steel plates. In this thesis Infrasonik’s infrasound cooling solution is