Can businesses adopt a sufficiency approach to prevent fast fashion? New book chapter!
The IPCC defines “sufficiency” as practices or measures that limit the demand for energy and resources. For companies this means focusing on consumers’ actual needs instead of creating trends. But how do they do this in practice? In the new book “Sufficiency in Business - The Transformative Potential of Business for Sustainability”, IIIEE Professor Oksana Mont contributes with real-life examples o
https://www.iiiee.lu.se/article/can-businesses-adopt-sufficiency-approach-prevent-fast-fashion-new-book-chapter - 2025-09-29