New doctoral thesis about social media shopping
The 9th of December Anna Spitzkat defended her doctorate dissertation “Understanding Social Media Shopping – Instagram and the Reconfiguration of the Practice of Shopping”. The thesis explores how the consumer uses Instagram for shopping and the blurring of previously established roles. About the thesis The thesis offers new insights into the understanding of novel, technology-driven consumption p
https://www.ses.lu.se/en/article/new-doctoral-thesis-about-social-media-shopping - 2025-12-13
