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Kraven på företag att ta ett socialt ansvar har ökat markant under senare år och stiger ytterligare under samhällskriser, vilket synliggjordes ytterligare under coronakrisen. Samtidigt ökar användandet av engagerande omvärldshändelser som kontext i kommunikationen, för att bibehålla en relevans för varumärket. Studien undersöker därmed hur företag, utan direkt koppling till en extern kris, kommuniPublic demand for corporate social responsibility has increased significantly during recent years and is further stressed during global crises. At the same time, the use of engaging external events as a context in communication, in order to maintain relevance for the brand, is increasing. The phenomenon has been even more visible during the corona crisis. Thus, this study investigates how companie

Det kan konstateras utan vidare att den världen som vi lever i håller på att bli allt mer digitaliserad. Människor kommunicerar på Facebook, beställer varor på Amazon och använder sig av Google Search för att komma åt allting som Internetet har att erbjuda. En gemensam nämnare för dessa tjänster är att de erbjuds gratis. Affärsmodellen för dessa företag är istället att maximera upptagningen av datIt goes without saying that the world that we live in is becoming increasingly digitised. People communicate on Facebook, order products on Amazon, and use Google Search to find everything the Internet has to offer. A common denominator of these services is that they are all offered for free. Instead of requiring payment, the business model of such undertakings is to maximise data collection on it

This thesis aims to investigate the phenomenon of a paracrisis and the discourses constituting it to understand the stakeholder’s contribution to the paracrisis. The studied paracrisis unfolded in the comment section of the mexican beer brand Coronas Instagram during the global outbreak of the Covid-19 virus. The empirical material consists of comments that were analyzed with analytical and theore

Denna studie har som syfte att undersöka hur Generation Y, en demografisk grupp som kännetecknas av miljöomtanke, teknologianvändning och resande betraktar den avancerade och multisensoriska kommunikationsformen Virtual Reality (VR) ur ett perspektiv av resande och hållbarhet. Målet är att förstå vilka faktorer som påverkar Generation Y att acceptera och använda VR för resande, samt att undersöka

This thesis looks into the rise of the K-pop album, examining how physical CDs retain relevance in a digital age. Concepts of collectability, authenticity and the gaze are explored in relation to these unique products. The relationship between consumer and K-pop ‘idol’ is understood through a semiotic breakdown of visual narratives within the product, in conjunction with the reimagined structure o

This thesis examines user reviews of the video game Wolfenstein II: The New Colossus (Machine games 2017). From a total of 560 reviews, 176 reviews engaging with social and political issues in the game was selected for a critical discourse analysis. A close reading of the games politics of gender and race being negotiated in the reviews show how performances of (successful) masculinity and (believ

Over the last few years, the user-generated video-sharing online platform YouTube has been recognized by the academia as well as mainstream media as an arena for predominately rightwing political content, and radicalizing far-right extremism in particular. This thesis introduces and explores the construction of a new digital left in the left-wing phenomenon LeftTube on YouTube. Through using criti

Secured land tenure is considered to play a crucial role in decreasing disaster-vulnerability. By signing the Sendai Framework, Myanmar Government agreed to focus its policies on reducing risks of natural disasters. However, in 2018 it issued an amendment to the Vacant, Fallow and Virgin Land Management Law, criminalizing tenure without land certificates, affecting particularly ethnic farmers. To

I år, 2020 har ett lagförslag från Boverket angående krav på klimatdeklarationer lämnats på remiss. Lagförslaget handlar om att fastställa ett krav på byggherrar, att vid nybyggnationer inkludera en klimatdeklaration. Denna klimatdeklaration ska verkställas genom att utföra en livscykelanalys på hela nybyggnationens klimatskal, stomme och innerväggar. För att kunna förenkla arbetet med klimatkalky

The aim of this study was to get a greater understanding of how preschool teachers describe and handle mandatory reporting and suspicions of child maltreatment. The study was based on qualitative semi-structured interviews with six pre-school teachers. Profession theory and a dramaturgical perspective were used in the analysis. The results in the study found that preschool teachers frequently use

I takt med digitaliseringen har det skett ett kommunikativt skifte som kräver de auktoritära myndigheterna att tänka om kring deras kommunikation. Idag har sociala medier öppnat upp möjligheten för myndigheter att skapa en lekfull och kreativ dialog med sina medborgare. Denna kvalitativa studie syftar till att öka förståelsen för myndigheters kommunikation på sociala medier i relation till värdeskAs a result of the digitalization, there has been a communicative change that requires authorities to rethink their communication. Today, social media has allowed authorities the opportunity to converse in creative and playful dialogues with their citizens. This qualitative study aims to increase the understanding of government communication on social media in relation to value creation. A semioti

In 2005, the principle of ESG was introduced to the financial markets through the initiative, Principles for Responsible Investment. The initiative intended to urgently find a way to evaluate corporations based on their approaches towards environmental, social, and governance sustainability. The initiative was implemented during a time where the interest in sustainability and sustainable investing

This thesis explores inclusive place branding in Swedish municipalities as well as how municipal place branding practitioners view the inclusion of citizens in place branding. Place branding as a field has received sharp criticism from researchers for being too market-oriented and for not including the reality of the citizens in theplace brand. These researchers call for an inclusive place brandin

The purpose of this study is to examine how organizations are trying to rebuild their trust and reputation when they are communicating directly with their customers on social media in a crisis, and to examine how well the organization’s choice of crisis communication fits the crisis type. The aim is also to study how organizations are using the interactive functions on social media in their crisis

Passwords are one of the most used tools for authentication. Because of this, password managers have been developed to allow for increased protection and usability when managing passwords. However, the research of password managers in the context of usability coupled with diffusion of technology is unclear. Thus, the study’s purpose is to investigate how usability influences management of and the

Title: Mobile Social Commerce in China: The interactive role of platforms Date of the seminar: 4 June 2019 Course: BUSN39 Degree Project in Global Marketing Authors: Jiewen Cheng & Svenja Sabrina Tänzer Supervisor: Tommy Shih Keywords: mobile s-commerce platforms, interaction, communication, community, commerce Thesis purpose: This thesis aims to give a better understanding of the intera

Denna uppsats har till syfte att undersöka ifall inskränkningar i upphovsrätt för parodier är i svensk rätt i linje med unionsrättsliga förpliktelser eller ifall svensk rätt måste anpassas. Parodi är ett humoruttryck som grundar sig på användande av annans verk och används ofta för att kritisera eller förlöjliga en särskild konstform, verk eller konstutövare. Parodier har en nära relation till ytThis essay aims at examining whether the exception for parodies in copyright law in Sweden is in line with obligations in the EU or if the Swedish law needs to be adjusted. Parody is a form of humorous expression that rely on the use of another’s work and is often used to criticise or mock a particular art form, work or artist. Parodies have a close relation to freedom of expression which may hav

Denna studie har som syfte att undersöka hur humor kan användas som en kommunikationsstrategi i ett förebyggande kriskommunikationsarbete för att skapa en krismedvetenhet hos en målgrupp, och därmed bidra till forskningsfältet inom strategisk kommunikation och digitala medier. Forskning gällande humor som strategi i kombination med riskkommunikation är dock begränsad och uppsatsen har således en aThis study aims to examine how humour can be used as a communication strategy in a crisis communication work with an objective of creating crisis awareness among the target audience and through this, contribute to the research field of Strategic communication and digital media. Research concerning humour as a strategy combined with risk communication is yet limited and therefore this paper has the

The Peace Agreement between Farc-EP and Juan Manuel Santos is the result of a complex dialogue, not only between the signing parties but also between the victims, the opposition, the international community and the civil society. The agreement entails a narrative that recognizes the armed conflict and proposes a path to end it while bringing peace and reconciliation. The settlement incorporates le