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Denna studie utforskar hur praktiker inom reklam- och marknadskommunikation förstår och balanserar kreativitet och konsekvens i sitt arbete. Detta studerades med en kvalitativ ansats genom fokusgrupp-intervju. Materialet analyserades tematiskt. Genom teorier om varumärkeskapital, reklamkapital och sensemaking föreslår vi att kreativitet och konsekvens samexisterar på olika skalnivåer, vilket tillåThis thesis explores how advertising practitioners understand and balance creativity and consistency in the advertising that they produce. Employing a qualitative methodology, this research utilised a focus group interview to thematically analyse practitioners' understanding and application of these two dimensions. Integrating theories of brand equity, advertising equity, and sensemaking, we p

Multimodal trajectory prediction is a task commonly found in fields like autonomous driving in order to model interactions between pedestrians and vehicles, but is also relevant in sports. In the context of football, predicting the future trajectories of the players and ball can be used to control a pan-tilt-zoom (PTZ) camera, allowing for automatic video recording of games. Recently, transformer

This research analyzes the climate adaptation strategy of Copenhagen, focusing on cloudburst (rain-based) flooding and the use of infrastructure to mitigate damage. This strategy is analyzed through document analysis and structured interviews, using a theoretical framework of political ecology and urban green assemblages. This framework focuses analysis on the role of actors (human and non-human)

This study aimed to examine how language use in specialist psychiatric care within Region Skåne constructs and influences attitudes toward and treatment of patients with personality disorders. From a critical discourse analytical perspective, the study sought to highlight how healthcare professionals use and understand various terms, how this language shapes patients’ experiences, and how language

This thesis investigates how Italy’s Piantedosi Decree and Distant Ports practice have reshaped the operations of Search and Rescue (SAR) NGOs in the Central Mediterranean. While existing literature discusses the securitization of migration and criminalization of humanitarian actors,less attention has been paid to the concrete impacts of recent legal and administrative measures on SAR operational

Purpose: To investigate the financial firm characteristics determining investment decisions alongside value creation differences across different investment types and whether private equity investors have a treatment effect on operating firm performance. Theoretical perspectives: The theoretical perspectives of this paper consist of contracting related theories applicable in the private equity env

Nowadays, the complex global political and economic situation have made geopolitical risks increasingly prominent, this has become a driving force for studying the impact of geopolitics on the economy. With the development of the global economy, international economic and trade cooperation organizations such as the OECD play an important role in the global integrated economy, focusing on OECD coun

This thesis investigates the spatial governance challenges arising from the interaction of two policy fields: nature-based solutions (NbS) and urban densification in Lund, Sweden. The study explores multiple areas of interest, these areas are; (1) how actors collaborate within the planning process, (2) which actors pursue NbS and densification, and (3) what challenges and possibilities that exist

Background: Change is something all organizations experience, and in the fast-paced business-world that is today, the ability to change needs to be higher than ever. The problem is, individuals hate change, it is in our genes to resist it, which complicates how organizations can navigate the change-landscape. To solve this, new ways to work with change arise every day and the latest trend: change

The transition to a circular economy is increasingly recognized as a strategic pathway toward sustainability and resilience. However, implementation remains complex due to geopolitical uncertainty and conflicting institutional logics. This thesis explores how European companies that supply sustainable packaging solutions to the hotels, restaurants, and catering sector navigate the tensions between

This Master’s Thesis showcases two new time dependent calibration methods for the mean reversion parameter in the one-factor Hull-White model and evaluates their performance by hedging of a Bermudan swaption. The model is calibrated to market-implied swaption volatilities using a time-varying volatility approach. Particular emphasis is placed on a rigorous mathematical derivation of the model and

This thesis aims to create a personalised recommendation system for tourist attractions based on users’ individual preferences. Using a TripAdvisor dataset filtered down to ten European capital cities, two deep learning models are compared: neural collabora- tive filtering and its extended transformer-based architecture. To address the imbalance encountered in the dataset (where ratings of four an

Detta arbete syftar till att redogöra för skillnader i olika sätt att öva in dubbeltunga vid fagottspel, att testa dessa metoder, och att bedöma och reflektera kring vilken av metoderna som är den lämpligaste avseende jämnhet, flexibilitet och lämplighet i förhållande till musikalisk kontext. Metoderna har flera inbördes likheter men också vissa avgörande skillnader. I resultatdelen konstateras atThis work aims to present differences in various ways of learning double-tonguing on the bassoon, to try the presented methods, and to discuss and reflect in order to determine which of the presented methods is the best regarding evenness, flexibility, and suitability in a musical context. All of the methods have some common similarities but also defining differences. The conclusion is that the Ma

Art funds are gaining traction as an alternative asset class, yet investors must often weigh financial returns against ethical objectives such as promoting diversity in the art market. This bachelor’s thesis investigates how these two motives interact by asking: How do ethical and financial drivers shape individual investors’ willingness to allocate capital to art funds? A two-part online survey

This thesis examines how the European Union’s recent development towards binding regulations on Human Rights Due Diligence and Environmental, Social, and Governance (ESG) disclosure, particularly the Corporate Sustainability Due Diligence Directive and Corporate Sustainability Reporting Directive have impact on Chinese companies and China’s regulatory framework. These laws require companies to ide

The rise of manipulated visual content on digital platforms (whether through artificial intelligence, photo editing software, or simple filters) has led to growing concerns around misinformation. This thesis investigates the use of deep learning models, specifically Convolutional Neural Networks (CNNs), to detect fake images. Several architectures derived from pretrained models (in which we added

This thesis investigates whether incorporating the Christoffersen independence test into regulatory backtesting frameworks can enhance financial stability by improving the detection of systemic risk. Using daily Value-at-Risk and profit-and-loss data from 13 major international banks over 2018–2022, the study distinguishes between clustered and isolated VaR exceptions, applying event studies and p

In recent decades, international human rights law has encountered growing challenges and opportunities at the same time, posed by regimes that, while maintaining democratic appearances such as free and fair elections, adopt authoritarian practices questionable with liberal rule-of-law stand-ards. This phenomenon, has being referred to as "illiberalism," reflecting a ris-ing tension betw

IPH, specifically men's lethal violence against females, persists as a persuasive issue, both internationally and nationally. This is despite political reforms such as the 2020 legal amendment addressing such violence. In response to contemporary concerns and to analyse the phenomena deeper, this thesis focuses on the narratives, dynamics, and motives presented in court rulings concerning IPH

This thesis explores a central question in the macroeconomic debate today: Why has Europe`s economic growth lagged behind the United States in recent decades? The study specifically examines if this divergence in part can be explained by differences in digitalization and energy prices. By employing an OLS panel data model with country specific effects – modelling the two samples of EU15 countries