Defending Discourse: A poststructural feminist analysis of the 2011 to 2013 marketing campaigns of the Swedish Armed Forces
The field of visual analysis has become increasingly relevant to political science. The political nature of marketing campaigns and advertisements with a governmental body as sender makes for a relevant research ground. Based in poststructuralist theory, this thesis analyses the gender discourse in the 2011 to 2013 marketing campaigns for basic military training. The Swedish Armed Forces act as se
