Polysemiotic Communication vs. Multimodality : a conceptual and terminological distinction applied in street art
Multimodality is in fact a polysemous word, which is tightly related to the notions of modality, and (semiotic) mode and is used in conceptually different ways across different disciplines (for a review see Adami, 2016; Devylder, 2019; Green, 2014). As cognitive semiotics (Zlatev et al., 2016) aims to integrate concepts and methods from semiotics, cognitive science and cognitive linguistics, we en