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Företagsekonomi:Varumärken och varumärkesarbete i en dynamisk värld
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Uppsatsen behandlar Supersnippan som en del av en bredare feministisk rörelse och ämnar besvara hur denna Facebooksida fungerar som en parallell diskursiv arena, vilka strategier som används för att sprida ett feministiskt budskap, samt vilka hinder och möjligheter som Facebook erbjuder i förhållande till medielandskapet och dess politiska ekonomiska struktur. Studien är utförd med en fallstudieme
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Inflation targets are set by central banks worldwide to achieve stable and sustainable growth and the possibility of institutional quality affecting the inflationary effect on growth makes it essential to study the inflation-institution-growth relationship. This paper considers whether or not the relationship between inflation and growth is nonlinear in the shape of convexity and if it differs for
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Abstract Purpose: The purpose is to explore how consumer attitude are influenced by the use of female empowerment as part of a company's brand building process. Methodology: A qualitative case study, using focus group interviews. The paper has directed its focus towards the online D2C brands Estrid and Stronger. The focus groups consisted of the brands’ main target group, women aged 20-25. F
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“The customer is always right”: A qualitative study of how service-providing companies deal with public customer complaints filed on social network sites. Customers have always voiced their complaints, but with the emergence of the Internet and the rise of social media, the medium they used to do so has changed. While beforehand, customers contacted companies through letters or phone calls, nowada
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Immunoglobulin G (IgG) glycosylation modulates antibody activity and represents a major source of heterogeneity within antibody preparations. Depending on their glycosylation pattern, individual IgG glycovariants present in recombinant antibody preparations may trigger effects ranging from enhanced pro-inflammatory activity to increased anti-inflammatory activity. In contrast, reduction of IgG gly