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Abstract Digital marketing has been widely explored within B2C while the development within B2B is slower. B2B companies still face difficulties to meet changed customer preferences for marketing and communication. Customers expect personalized marketing in real time, the information flow is changing and it is challenging, both for customers and companies, to handle all available data. This

Målet med denna uppsats har varit att granska syftet och skälen till den lagändring som skedde under 2010 för att generellt skärpa straffen för allvarliga våldsbrott. Vidare har rättspraxis granskats för att se om reformen lett till de eftersträvade resultaten. Slutligen har även en del av den kritik som finns mot regeringens argument tagits med för att visa på att långt ifrån alla är överens om a

People that have driven a car with a trailer at high speed know that the trailer can begin to oscillate. This oscillation is known as snake behavior. How much the car and trailer starts to oscillate depends on how the trailer is loaded. An empty trailer does not tend to oscillate, while a heavy loaded trailer, with the load centered over the trailer axle, oscillates more easily. For a normal perso

Hazardous drinking habits is a phenomenon that often seems to be a part of the time spent at university. Henceforth, this study aims to map out the consumption levels of alcohol and narcotics among social work students at Lund University. This was made possible by a quantitative method and use of an online-survey. The questionnaire was answered by 215 social work students. Results show that a majo

Sedan år 2000 har 52% av företagen på Fortune-500 gått i konkurs på grund av bland annat ökad konkurrens och nya krav från kunder. Detta ställer större krav på hur företag arbetar med innovation som sägs vara en av de viktigaste faktorerna för företags framtida överlevnad. Dock visar det sig att omsätta teorin i praktiken är utmanande och inom forskningen saknas en enhetlig definition om vad innovThe average life expectancy for large companies on the fortune 500 list has declined rapidly since the 1950s. One major reason is the growing competition from new actors on the market. Innovation has become one of the most important competencies for companies to get ahead of the competition. The growing demand for companies to be innovative and at the same time operate their core business have dee

The frequent restocking of stores and constant promotional offers associated with fast fashion presents the physical cues for consumers to engage in fashion-oriented impulse buying. This consumption behaviour has led to over consumption and the underutilization of clothes, adding to the problems of textile waste all over the world. Despite the increasing interest in consumers’ disposition behaviou

The purpose of this study was to investigate how volunteers at young women´s and transgender empowerment centers in Sweden reason about their role and their discretion in order to better understand and problematize the responsibility of conducting social work without necessarily holding an education as a social worker. The study focuses on their supportive role in online chats with young callers w

In this study we have explored managers’ perceptions of the importance of Corporate Social Responsibility (CSR), and the extent to which CSR can be evaluated and promoted through third-party certifications. To understand how such certifications affect companies and their corporate governance, we have explored the Icelandic Equal Pay Certification (EPC), an example of a CSR initiative. Using ten qu

I det här arbetet har det undersökts hur maskininlärningstekniker kan användas för att optimera tekniker som används för att minska inter-cell interferens. Inter-cell interferens är ett fenomen som uppstår i de mobila nätverken eftersom basstationerna är uppdelade i olika celler där alla celler använder samma resurser när de sänder data till mobilanvändarna. Det kan då uppstå störningar hos mobilaOne way of meeting the increasing demand for higher data rates is by building denser cellular networks in order to maximize the use of the frequency spectrum. The denser deployment leads to an increased probability of inter-cell interference, the phenomenon where the signal quality experienced by a user served by a cell is lowered because of the transmission from neighboring cells in the network.

Accidents with vehicles happen more often than they should, whether it is by road traffic accidents or maritime accidents out in the sea. One big contributing factor is human error. Distraction, influence of alcohol/drugs, carelessness and speeding are examples of factors that can lead to severe injuries for the passengers, the surrounding people and to infrastructure. By transferring human maneuv

Bakgrund: I början av 1900-talet introducerades trädgården som terapiform för personer med psykiska problem och depression. Psykisk ohälsa är ett växande problem som står för majoriteten av alla sjukskrivningar. Senare forskning har visat att trädgårdsterapi bidrar till ökat välbefinnande, livskvalité och arbetsförmåga. Studier som sammanställer effekterna av trädgårdsterapi vid rehabilitering förBackground: In the early 20th century, the garden was introduced as a form of therapy for people with mental health problems and depression. Mental illness is a growing problem that accounts for most of all sick leave. Recent research has shown that garden therapy contributes to increased well-being, quality of life and ability to work. However, studies that compile the effects of garden therapy i

The exponential-6 (exp-6) potential is an intermolecular pair potential that is widely used to model fluids at high densities. The path from molecular interaction to equation of state (EOS) for a gas is not straightforward however. Monte Carlo methods and molecular dynamics give accurate results but are too slow for demanding applications like detonation modelling or numerical simulations of react

When installing multiple security cameras the cable management can be a struggle. Historically cameras need one cable for power and one for communication, however, advancements in power over ethernet have reduced the number of cables down to one. Installations can still prove difficult and costly as they have to be done by professionals, especially when setting up a large number of cameras. Once t

The following study was conducted in order to answer the following questions: 1) Why do students start taking drugs in early adulthood?, 2) What does the ratio between students with early versus late onset drug use look like?, 3) Do students know where they could get professional help in case of drug use- related negative outcomes? and 4) What do they think of the healthcare available? Using the s

This text serves as a fresh approach to the study of Roman influence on the Scandinavian region. This is achieved through the medium of various bronze statuettes, both from the Roman Empire itself as well as in the form of locally-produced anthropomorphic figures. The study concentrates on four specific regions of Europe; Italy, southern Britain, Denmark, and southern Sweden. All of these areas ma

Det tomma arvet, eller det tomma kulturarvet, har ingen självklar lösning vad gäller dess återaktivering och framtid. I mitt examensarbete undersöker jag om det går att skapa en applicerbar modell för kulturarv, som även med små eller inga medel resulterar i en värdeökning. Med min modell som hypotes inleddes processen med att successivt testa den på ett obrukat kulturarv. Det gamla observatorietAn optimal solution regarding reactivation of an empty cultural heritage does not exist. I am investigating the possibility of creating a model that, with few or no resources, can be applied to an abandoned and empty heritage. I chose to apply my model to the old observatory next to Lund’s city park. It is a 19th century building that has been emptied and in some sense forgotten since the astrono

Purpose – This paper aims to improve the understanding how entrepreneurs practice inexpensive marketing by utilising human and social capital instead of financial resources. Methodology – This study was conducted following a qualitative methodology. The data was collected in seven semi-structured interviews with entrepreneurs who have made use of inexpensive marketing concepts and methods. We ana

Most of classic psychedelic literature indicate its potential benefit to society and the environment during a time of rapid environmental degradation and climate change– hinting its potential role to sustainability and socio-ecological transformation. There is virtually no study drawing the explicit interlinkages of classic psychedelic research to sustainability science but it is observed that the

Förpackningar är viktigare än vad man kan tro! De skyddar den värdefulla produkten från oönskade bakterier som kan göra att den blir dålig. För att drycken ska hålla längre så måste förpackningen behandlas för att ta bort allt som kanske kan skada personen som dricker innehållet. Man ser också till att bakterier utanför förpackningen inte kan ta sig in. Detta innebär att förpackningen är aseptisk.Sealing of the transverse seal (TS) represents a fundamental step in the assembling of aseptic packages. To prevent the package from being penetrated by gases and pathogens the TS must be tightly sealed. An understanding of the conditions that influence the flow and deformation of polymers is instrumental to designing sealing systems that are reliable and effective. This thesis was focused on cons