Great interest in discussion of the city as a brand
This article is over 5 years old, and the information may therefore be outdated. On 24 February, discussions on the theme of location branding in the public sector were held at Campus Helsingborg. Why should we brand cities? What do research and practice tell us about methods and effects? With these questions, Jesper Falkheimer, Professor of Strategic Communication and dean of Campus Helsingborg k
https://www.isk.lu.se/en/article/great-interest-discussion-city-brand - 2026-05-07
