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Popular Abstract in English Retailers are increasingly expected to use their market power to support the societal goal of sustainable consumption and production (SCP). For retailers, the challenge herein lies in the difficulty to translate the abstract societal discourse into concrete action in the marketplace. This thesis argues that retailers are well advised to give more attention to the indiviRetailers across Western Europe are faced with the challenge to integrate the idea of sustainable consumption and production (SCP) into their operations. The difficulty hierin lies in the the lack of any clear understanding or agreement for what the term implies for retailers and how to implement it in retailers’ daily operations. Instead, retailers need to handle a number of different – at times