Fun, eco-friendly or functional - why travellers want to try new, green modes of transport
Agenda 2030 PhD student Phil Flores' thesis provides answers to what motivates people to use new modes of transport that are marketed as environmentally friendly. For many people, shared electric scooters and bicycles are used primarily because they contribute to positive emotions – it's fun. There is great interest in how innovations can reduce the environmental impact of the transport sector, no
