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Sammanfattning Examensarbetets titel: Influencers - en resa tur och retur Seminariedatum: 2019-06-04 Ämne/kurs: FEKH29 Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Patrice Behrad, Ricci Chan-Udom, Anja Petrovic Handledare: Oskar Christensson Fem nyckelord: Influencers, flygvanor, klimatångest, parasociala relationer, konsumentkulturteori Syfte: SyftAbstract Title: Influencers - a round-trip journey Seminar date: 2019-06-04 Course: FEKH29 Business administration: Degree Project in Marketing, Undergraduate Level, 15 ECTS Authors: Patrice Behrad, Ricci Chan-Udom, Anja Petrovic Advisor: Oskar Christensson Key words: Influencers, flight habits, climate anxiety, parasocial relationships, consumption culture theory Purpose: The purpose of the study

The aim of this bachelor thesis is to analyze how Instagram as a platform refer to the traditional flagship store regarding the transmit of a fashion house brand identity. More specific will the thesis investigate and analyze the Swedish fashion house Totême’s digital presence and communication in relation to the flagship store on Biblioteksgatan 5 in Stockholm, Sweden. Furthermore, was the thesis

76 F Å G E L Å R E T 2 0 2 3P R O J E K T LUVRE LUVRE-projektet (Lund Uni- versity Vindel River Expedi- tion) startades 1963. År 2023 var det 61:a verksamhetsåret och alla delprojekt genom- fördes i full omfattning enligt uppgjord plan (med något litet undantag). Fokus ligger på övervakning av och forskning kring fåglar, men även insek- ter, träd och däggdjur med mera studeras i fjällmiljön runt G

https://www.luvre.lu.se/sites/luvre.lu.se/files/2025-01/LUVRE_Fa%CC%8Agela%CC%8Aret2023.pdf - 2025-11-21

Social media is a part and parcel of the daily lives of most people today. From targeted advertisements to affecting the election results around the globe, social media holds tremendous power in the way it shapes narratives and the world we live in. As sustainability has become a hot topic on online platforms, it is imperative to question how it is represented. This thesis explores the representat

Social media usage is undeniably popular, which has escalated the amount of content existing online, resulting in a state of content overload. The overload of content has made it harder for organisations to reach out with their message, and it is therefore more important than ever to prioritize efforts to develop trustworthy relationships with consumers, and thereby aspire brand credibility. The i

Konkurrens mellan entitor och andra mesar Konkurrens om allt från föda till säkra boplatser och en partner är något som ständigt finns i naturen. Såväl individer av samma art som olika arter tävlar om att utnyttja samma resurser. Vanligtvis är konkurrensen inom en art större än mellan olika arter, och konkurrens mellan arter större ju mer lika de är varandra. Konkurrens kan leda till sämre överl

Syfte: Denna studie syftar till att undersöka vilka attribut som påverkar “customer engagement” positivt för svenska butikskedjor på Instagram. Metod: Författarna har använt sig av en kvantitativ forskningsmetod där 121 svenska butikskedjor har undersökts. Utifrån sekundärdata som behandlat svenska konsumenters uppfattning kring diverse attribut beträffande företagen har korrelationer genomförts Purpose: The aim of this study is to examine what attributes that drive the Swedish consumer to CE in Instagram for Swedish chain stores. Methodology: The authors used a quantitative methodology and examined 121 Swedish retailers. The study is based on secondary data in terms of a survey where Swedish consumers responded to questions about their attitudes towards the brands. The collected score w

I takt med sociala mediers framfart har nya förutsättningar för varumärkning uppkommit. Sociala medier erbjuder möjligheter för varumärken att nå ut till en bredare massa, observera kundbeteenden i realtid och interagera med sina kunder. Hur ett varumärke kan optimera sin varumärkesstrategi på sociala medier blir således av värde för strategiska kommunikatörer. Syftet med studien är att undersöka As social media continues to develop, new conditions for branding have arisen. Social media offers opportunities for brands to reach out to more people at once, observe customer behavior and interact with their customers. Therefore, how a brand can optimize its branding strategy on social media is of value for strategic communicators. The purpose of the study is to examine how the organization Duo

Purpose: This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours. Design/methodology/approach: Non-participative netnography was used in the form of visual and textual analysis of over 300 Instagram posts including images, captions and comments. Findings: Findings reveal how outfit selection, back

Marketing in the publishing industry is not a new phenomenon, but over the last ten years it has gotten a more central role within publishing. Technology has created new possibilities, but also changed our media habits. These changes have brought on a new kind of marketing. These days, social media marketing occupies a more central role in companies’ marketing strategy – and publishing houses are

The aim of this thesis is to study the self-images built on the social media Instagram by the re-elected Mayor Ko Wen-je and the second place Ting Shou-chung in 2018 Taipei mayoral election. Through conducting a qualitative content analysis as the research method and applying Goffman’s dramaturgy theory as the theoretical framework to analyse every Ko and Ting’s Instagram posting in the duration o

4521_Ornis_Omslag 211 Ornis Svecica 12 (2002) Korta rapporter Short communications Om den smalnäbbade sim- snäppans Phalaropus lobatus häckning på jordbruksmark HANS NYSTRÖM Adjan de Jong (2002) rapporterade att han somma- ren 2001 hittade ett bo av smalnäbbad simsnäppa i Ammarnäsdeltat, Sorsele kommun. Det skedde i samband med en inventering av häckande fåglar på jordbruksmark, knuten till ”Lands

https://www.luvre.lu.se/sites/luvre.lu.se/files/luvre-1282002nystromsimsnappa.pdf - 2025-11-21

200 fågelåret 2016 martin green & åke lindström Inom LUVRE-projektet (Lund University Vin- del River Expedition) bedrivs fågelövervakning och forskning runt Ammarnäs, Lycksele lappmark, Västerbottens län, sedan 1963. Fjällfåglarna i Vin- delfjällen med omnejd följs med årliga revirkarte- ringar, linjeinventeringar, ringmärkning och rik- tade studier. Därtill inventeras på ett systematiskt sätt ins

https://www.luvre.lu.se/sites/luvre.lu.se/files/luvre-154_2017-fagelaret2016.pdf - 2025-11-21

In today’s modern society, communication online is used for several reasons where social media platforms take more space and time in the daily lifestyle of many. The photos sharing mobile application Instagram was created in 2010 by Kevin Systrom and Mike Krieger. Since then it has steadily growing and is today owned by Facebook (Lagorio-Chafkin, 2012). In July 2018 it was reported that the networ

Kultivationsteorin är en väletablerad teori inom forskningsfältet för masskommunikation. Teorin strävar efter att förklara huruvida Tv-tittande kan påverka sina mottagares verklighetsbild och därmed den kultur de lever i. Nya medier, såsom sociala medier, har tagit över Tv-tittandets roll i den bemärkelsen att den numera har blivit den huvudsakliga dagliga informationskällan för många i västvärldeCultivation theory is a well-established theory within the field of mass communication. Its initial objective was to explain if and how television viewing, could influence its viewers perspective of reality and thereby also the culture in which they live. New media and more specifically social media has taken over the role of television in that it has become the main everyday source of information

Thesis purpose: The purpose of this study is to analyze how platform and content intimacy affect customer engagement on TikTok and Instagram. Furthermore, it aims to investigate how different content categories (rational, interactional, and transactional) and modalities (video vs. photo) affect engagement levels on both platforms, if there is evidence of distinguished performances across TikTok an

LL_KSMC52_190614_eng Reading list for Leadership in Service Organisations (KSMC52), 15 Credits The reading list was approved by the Board of the Department of Service Management and Service Studies 14 June, 2019. The reading list is valid from 1 October 2019. Auvinen, Tommi, Sajasalo, Pasi, Sintonen, Teppo, Pekkala, Kaisa, Takala, Tuomo, & Luoma-aho, Vilma (2019). Evolution of strategy narration a

https://www.ses.lu.se/en/sites/ses.lu.se.en/files/ll_ksmc52_190614_eng.pdf - 2025-11-21

LL_KSMC52_eng_HT20_rev_200422 Reading list for Leadership in Service Organisations (KSMC52), 15 credits. The reading list was approved by the Board of the Department of Service Management and Service Studies 15 September 2017, revised 22 April 2020. The reading list is valid from 2020-08-31. Alvehus, Johan. (2019). Emergent, distributed, and orchestrated: Understanding leadership through frame ana

https://www.ses.lu.se/sites/ses.lu.se/files/ll_ksmc52_eng_ht20_rev_200422.pdf - 2025-11-21

Recording from ELLIIT Tech talk 10 January 2023 AI-enabled digitalization of both good and evil intentions challenges how we handle justice, integrity, security, transparency and the division of responsibilities. We give examples of problems and explain principles for how they can be tackled - but also show that we sometimes have to choose what we mean by justice, convenience and security before w

https://www.ai.lu.se/2023-01-10 - 2025-11-21