Psychological Predictors of the Intention to Use AI: The Role of Attitudes, Anxiety, Self-Efficacy, Trust and Personality in a TAM3-Based Study in Guatemala
The adoption of artificial intelligence (AI) technologies has become increasingly relevant in everyday life, yet empirical evidence from non-WEIRD countries remains limited. This thesis examined psychological factors associated with the general intention to use AI in Guatemala using the Technology Acceptance Model 3 (TAM3) as a guiding framework. Data were collected through a cross-sectional surve
