This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.

The aim of the study was to examine the insight and understanding that treatment professionals built around the relatively new drug pattern with tramadol use among adolescents. The research approach was social constructivist and the research method semi-structured interviews. Five clinics and a total of eight professionals in social work and psychiatry were selected for the research. The professi

Bakgrund Anorexia nervosa (AN) är en av de psykiatriska sjukdomarna med högst dödlighet. Trots att första fallet upptäcktes redan år 1689 så finns det idag ännu inte någon tillräckligt effektiv behandling, i alla fall inte för vuxna. Viktfobi och en överdriven kroppsfixering utmärker sjukdomen. AN är vanligast bland flickor i tonåren och nästan 3% av alla tonåringar är drabbade. En ökning i antal Background/Aim: Anorexia nervosa (AN) is a serious psychiatric disorder with one of the highest mortality rates of all psychiatric diagnoses. Today there is no approved pharmacological treatment of Anorexia Nervosa. The aim of this study is to investigate if there is some effective and safe pharmacological treatment of the core symptoms of Anorexia nervosa (AN) by conducting a systematic review. T

Several physiological changes in the speech production process in old age have been documented, yet studies of cognitive changes are few and inconclusive. The current study investigates changes in rates of disfluencies, rates of speech errors and speech rate to examine if speech fluency changes throughout the adult lifespan, as well as whether the influence of task complexity on fluency remains co

Palsa mires are typical wetland landscapes of the Arctic regions, consisting of mosaics of palsas (raised formations of peat and permafrost) and shallow ponds, all embedded in wet mires. These heterogeneous habitats support rich and abundant wader populations, which breed there during the short Arctic summer. Although being threatened by climate change, relatively little is known about the ecologi

Det finns idag ett växande intresse för psykologisk forskning för att se hur skamkänslan påverkar individer som befinner sig i en utsatt situation i vårt välfärdssamhälle. I ett försök att belysa hur den enskilde tjänstetagaren upplever bemötandet från myndighetspersoner har ett kvalitativt synsätt använts i denna studie. Med hjälp av ett hermeneutiskt förhållningssätt genomfördes sju semistrukturThere is today a growing interest in psychological research to see how the feeling of shame affects individuals who are in vulnerable situation in our welfare society. In an attempt to shed light on how the individual servicerecipient experiences the treatment from government officials, a qualitative approach was adopted in this study. Using a hermeneutic approach, seven semi-structured interviews

Behovet av mer miljövänliga lösningar har aldrig varit större än idag. Mängden koldioxidutsläpp ökar ständigt, vilket leder till ökad mängd koldioxid i atmosfären. Vid tillverkning av plast används idag vanligtvis olja som råmaterial, men man kan använda biobaserat råmaterial i stället såsom socker. I Sverige produceras socker av sockerbetor. En restprodukt är då melass en tjock sirapsliknande socMolasses is a low value by-product from sugar production that is usually used for animal feed, bioethanol fermentation, and yeast growth substrate. Even though it is a by-product and most of the sugar have been taken out the molasses still contains a fair amount of sugar that can be used for production of HMF, a biobased platform chemical with many areas of application, for example as a feedstock

In recent years, experimental studies on gender assignment to borrowings in languages such as German and Dutch have observed variation in gender assignment in relation to dialectal areas, among other factors. However, many issues related to gender assignment have yet to be fully understood, and the sociolinguistic variation has not been properly investigated. The objective of the present study is

Alfa Laval has a wide product range for plate heat exchangers that can be applied in most industries. The constant development of new and old heat exchangers drive the need for new and efficient methods that can reliably be used in the development process. In this thesis, a new turbulence model within a computational fluid dynamics-program has been tested and evaluated for one of Alfa Lavals comme

This report details a project I undertook with Lument AB, a company developing a new oral contrast agent that patients drink before CT-scans. The new formula has multiple benefits over current contrasts agents on the market for both patients and radiologists, however, it is harder for nurses to prepare. In the project, I research the feasibility of a medical device capable of preparing the contra

In this study a module for calculating the solar exposure of individual fluid cells was developed to more accurately represent the effect of photolysis on the pollutant dispersion in an urban street canyon. The module was tested and validated on 12 different cases, each with a different geographical location, time of year and/or time of day. It was used for four parallel simulations performed on a

Kvantifiering av motoriskt beteende hos råttor i fri rörelse Cirka 10 miljoner människor världen över lever med Parkinsons sjukdom och cirka 40 % av världens befolkning lever med långvarig smärta. Den här avhandlingen handlar om att implementera ett system för att hjälpa till att utvärdera behandlingar för dessa tillstånd, såsom djup hjärnstimulering (DBS). System som används för att förbättra DSystems evaluating potential treatment methods for Parkinson’s disease and chronic pain conditions, using rodent experimental models, are highly needed. Currently used systems are aiming to evaluate these kinds of treatment methods by analyzing the animal’s motor behavior. These systems either generate binary data or multifaceted data for when the rodent is spatially limited or data for when the r

Dystopian fiction first appeared as a literary genre in the 1870s and has since been known to conduct social criticism of the real world in a futuristic, fictive form. As it has evolved during the 20th century it has grown into a widely researched topic. In this essay I will analyze two young adult dystopian novels: Suzanne Collins’ The Hunger Games (2008) and Marie Lu’s Legend (2011). I have chos

It is a well-known fact that in any Application Specific Integrated Circuit (ASIC) design, verification consumes most time and resources. And when it comes to huge designs, finding bugs can be tedious given the area and the complexity. As per Moore’s law, the design complexity is increasing exponentially due to the growing demand for performance. Therefore, On-Chip communication becomes crucial. T

Eigenvalue analysis has been a key tool to science and engineering for several decades. Eigenvalues can predict the behaviour of many mathematical systems of equations but alone they cannot fully explain phenomena such as stability or stiffness. Together, eigenvalues and pseudospectra can give a better understanding of several phenomena such as instability in nonnormal matrices or operators. In th

Studien undersöker om och i sådana fall vilka könsstereotyper som används vid framställning av spelavatarer i League of Legends (LoL). I motsats till tidigare forskning avser uppsatsen att begripa varför detta inträffar. Forskningens resultat tog fram att föreställningar om kön appliceras på kvinnliga och manliga spelavatarer i LoL. Det framgick att spelavatarerna är överdrivna, sexualiserande ochThis thesis investigates if stereotypes and norms are projected in the virtual world. The study specifically aims to understand this through delving into the virtual game League of Legends to inquire if and, in that case, what gender stereotypes are used when constructing gaming avatars. Lastly, our thesis aims to answer and give an explanation for why this occurs. This dissertation is based on t