Framing Tolkien : Trailers, High Concept, and the Ring
This essay deals with the film trailers advertising the films in the Lord of the Rings cycle after J. R. R. Tolkien's famous novel: The Fellowship of the Ring, The Two Towers, and The Return of King. This cycle of films proved to be one of the most profitable media ventures so far in the twenty-first century. This financial success was secured by the films adhering to the modern aesthetic of High
