Just nu: Extrapris på Hållbarhet, Jämställdhet och Social Rättvisa! En studie som genom en kritisk diskursanalys undersöker hur H&M inkorporerar politiska ställningstaganden i sin marknadsföring.
The following study conducts a critical discourse analysis on H&M’s marketing. The purpose is to analyze how H&M uses political positioning as a marketing tool. The study uses theory concerning communication in companies. How a company brand can benefit from communicating intangible values and transparency. It also uses theory rooted in commodity fetischism and feminist theory regarding pe