European communication is a growing, but still a small field of study without a real housing within the academia. Strategic communication can to this end profit from providing a new ground for European communication to evolve as its democratic incentive relates to the fundamental aspects of the construction and transformation of European society. The essay puts focus on the communicative developme

The public sector of today is often characterised by reduced finance and increased competition, which makes it harder to attract the highest skilled employees. This thesis attempts to generate new knowledge about employer branding within the public sector. We have carried out a case study on Universitetssjukhuset MAS (UMAS) and studied three different groups; employees in leading positions, doctor

The purpose of this master’s thesis is to critically discuss blogs as a medium for dialogue based communication in a public relations context, and to empirically study how organizations and blogs perceive each other and how this affects the organization’s public relations practice. The research was partly conducted through qualitative interviews with communications professionals representing six m

This master thesis is a qualitative analysis of leaders' choice and usage of internal blogs and the impact it has on leadership within Ericsson. Leaders choose to use the internal blogs because they are informal, personal channels of communication that can reach out directly to many employees and create credibility. Internal blogs are used to communicate job-related information in a personal w

Purpose: The purpose of this master thesis is to explain how organizations, as an actor of corporate social responsibility, can create conditions for legitimacy in a complex world. Method: To address how organizations can create conditions for legitimacy we accomplish qualitative interviews with Communication managers and CSR managers in five Swedish social responsible organizations. Findings: The

The provision of military and armed security services typically is the monopoly domain of the state. With the end of the Cold War legitimate private firms, however, expanded as worldwide providers of military and security services. The proliferation of private military companies echoes back to pre-modern eras when it was customary for state rulers to allocate force and security through the market.

Syfte: Syftet med vår uppsats är att undersöka huruvida företags CSR-arbete gällande etik- och miljöfrågor kopplat till motivation skiljer sig beroende på företagets inriktning. Vårt mål är även att undersöka huruvida de klassiska motivationsteorierna går att applicera på CSR. Genom att studera detta hoppas vi kunna dra slutsatser kring om olika typer av företag arbetar med CSR-relaterad motivatio

Vår uppsats är baserad på teorierna kring definitionen av anställningsotrygghet, orsaker till anställningsotrygghet och vilka hanteringsprocesser individen väljer att använda för att undvika osäkerhet. Vi har intervjuat 12 stycken Sköterskor på lunds universitet angående deras förhållningssätt till sin anställning efter besked om sparkrav. Vårt resultat: Det existerar en så pass stor distans mella

The specific aim of the study was to ascertain what may influence the implementation of HIV/AIDS workplace programmes in two global organisations operating in Botswana. A case study approach was applied, focusing on two case companies defining themselves as good corporate citizens and in relation to this are implementing workplace programmes applying the same model and service provider. It was fou

Syfte: Vårt övergripande syfte med den här uppsatsen är att analysera och beskriva sambandet mellan produktutveckling och benchmarking. Resultat: Resultat av studien visar att det finns ett samband mellan benchmarking och produktutveckling. Benchmarking är en integrerad del i produktutvecklingsprocessen. Vi har kommit fram till fem gemensamma faktorer; Projektering, Målsättning, Implementering, Ut

Syftet är att beskriva och analysera hur Swedbank på kontoret i Trelleborg implementerar sin strategi genom belöningssystem. Studien har en abduktiv ansats som utgår från en kvalitativ undersökning. Uppsatsen baseras på en fallstudie gjord på Swedbank i Trelleborg, där respondenterna innefattar de anställda på privatsidan samt kontorschefen. Studien visar på att Swedbank i Trelleborg har ett välut

An emerging trend among manufacturing companies in Sweden is “offshoring of research and development (R&D)”, which means knowledge sourcing from low-cost countries. There is a substantial and growing pool of high-skilled people in low-cost countries, resulting in companies increasingly going to where the talent is. However, management and implications of R&D offshoring are not sufficiently

The formation of ESDP (European Security and Defense Policy) is one of the most important building blocks shaping the European security structure and the European integration process since the beginning of the 21st century. Even though the integration engine was injured by the rejection of the European Constitutional Treaty in France and the Netherlands, the ESDP can be seen as currently one of th

The aim of the thesis is to study and highlight the needs of passenger’s traffic information in the railway station environment, to identify and examine what its deficiencies depend on and come up with proposals on how they can be addressed. Thus, hopefully, improve the quality of information reaching the passengers in station environments. The method used included literature studies, among others

Examensarbetet vill visa en design som beräknas ur hållfasthet, samt ur energimässig utgångspunkt. Designen ska visa på hur man kan bygga för en hållbar framtid, genom minskning av energianvändningen. Samt genom att skapa ett hem med möjlighet för uppgradering eller utveckling av huset. Val av material samt normer sätter prägel på dagens byggindustrier. Gör man rätt val kan man effektivisera resur

This report describes how you can create an application that uses Microsoft’s technologies, Windows Workflow Foundation, Windows Forms and Windows Presentation Foundation, to create and edit workflows. Companies have all sorts of processes, which support their business. Like create an E-mailaccount in the company’s network. When companies reorganize or streamline their business the processes needs

Good architecture is innovative use of engineering principles along with satisfying use of design in a pleasing and aesthetically acceptable manner. The majority of current window expressions are characterized/affected by a dominant frame. In this report alternative construction solutions will be presented and examined. The expression that the investigation strives for is a window in a wall-sandwi

Abstract Tidigare forskning visar på betydelsen av att ha tillgång till personliga och yrkesmässiga nätverk samt vikten av att man hyser ett förtroende till dessa. Det första Syftet med denna explorativa studie var att undersöka användande och förtroende till dessa nätverk och eventuella skillnader mellan män och kvinnor. Studien undersökte också studenters förtroende till och användning av offent