English Premier League Clubs as Iconic Brands? A case study of three English Premier League football clubs from a cultural branding perspective
Arsenal F.C., Manchester City F.C. and Newcastle United F.C. are three leading football clubs in the English Premier League. These three clubs are consolidated in terms of having a rich history, culture and traditions as well as local embeddedness. Douglas B. Holt’s contributions to the field of branding added a new dimension to how to operate a brand and are recurrently being used in new research