What Is Social and What Is Mediated in “Social Media”? : Further Considerations on the Cognitive Semiotics of Lifeworld Mediations
Reflecting the multiple ambiguities of its ordinary language use, the current scholarly use of the term(s) “medium”/“media” is fraught with contradictions. Starting out from the insight that the nucleus of any kind of communication is an act, in which an addresser presents an artefact and a task of interpretation to an addressee, which the latter is called upon to fulfil, anything else that accrue
