How To: Create Value : The Work and Economic and Social Value Creation of YouTube Crafting Channels
This master’s thesis examines the digital work performed on video-sharing platform YouTube. This study aims to analyse the business model of Web 2.0 social media platforms, by using the methodologies of interface affordances, Marxist labour theory, and perspectives on participatory culture, along with interpretations of the economic and social value production of the users (i.e. viewers and video