Title: No e-mail marketing, please! A qualitative study about e-mail marketing Seminar date: 4th of June 2019 Course: FEKH29 Business Administration: Bachelor Degree Project in Marketing Undergraduate Level, 15 credits Authors: Christoffer Andreasson, Johannes Ehn & Julia Rosberg Advisor: Burak Tunca Key words: Direct marketing, e-mail marketing, permission marketing, relationship marketi

Denna uppsats har som syfte att undersöka hur barnets bästa tillvaratas i rättstillämpningen när det kommer till avskiljningar enligt LVU. Utredningen behandlar innebörden av begreppet barnets bästa, framförallt så som det kommer till uttryck i barnkonventionen, men också hur det förhåller sig till LVU och befogenheten avskiljning. Uppsatsen undersöker vidare hur detta kommer till uttryck i rättstThe purpose of this essay is to investigate how the best interests of the child is considered in the application of law when it comes to seclusion according to LVU. The investigation deals with the meaning of the concept of the child’s best interests, especially as stated in the Convention on the Rights of the Child, but also as it is stated in LVU in conjunction with seclusion. The essay further

With the “maximum utility” theory, it is reasonable to believe Chinese residents are having a happier life than ever thanks to the rapid economic growth as well as their absolute income growth in China. But here in this study I proved it wrong, what really matters is the income satisfaction on the higher probability of happiness. This study is based on the data from Chinese General Social Survey i

Thesis purpose: To reveal how consumers perceive the brand image of electric vehicles (EV) in the aspects of COO and COOW. That is to expand the understanding of COO and COOW in consumer perceptions and to offer insights to the EV industry from the consumer’s perspective. Methodology: A digital research was conducted on digital sites to explore consumer perceptions. Six EV brands with different

Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. Methodology: An exploratory case study on Airbnb and Marriott International based on a qualitative research a

Renewable energy is the keyword for energy industry sector in the world today. Solar energy has a huge potential, able to fulfill increasing energy demand and growing its share of energy sector. Republic of Ireland has one of the lowest solar energy deployment rates in Europe, although climatic conditions have been proved to be acceptable. The purpose of this study was to assess potential sites fo

This essay examines the interpretation of deictic modifiers next and last in combination with propositionally termed days and months. The investigation aimed to show in what instances these expressions can be interpreted as ambiguous, and what influence temporal distance has on this. The experiment was done by producing a number of items with varying temporal distance between imagined coding time

The purpose of this bachelor thesis, The fake-real or the real-fake? An image and content analysis about Lil Miquela, Kenza and Johanna E. Olsson on Instagram, is to make an qualitative analysis of influencers which is in a unclear state between reality and virtuality. The thesis is investigating the virtual influencer Lil Miquela and the two human influencers Johanna Emma Olsson and Kenza Zouiten

This thesis sets out to give an insight in why Gucci’s entry level products are doing increasingly well nowadays and clarifies how it is connected to Gucci’s global presence in the digital world. It also stresses that millennials feel entitled to luxury, and therefore shop more of what they believe to be luxurious and fashionable products than what previous generations have done. Additionally, the

Interdisciplinary teams are considered to be of great importance for addressing complex problems of the present and future, as they are able to address the complexity of society’s most pressing issues such as climate change, or healthcare solutions. They can be found in multiple areas concerned with future- related problems. Research on specific fields such as healthcare and social work suggests t

Detta examensarbete har utforskat relationen mellan arkitektur och dokumentation. Syftet har varit att undersöka vilka normer som finns i arkitekturens och stadsplaneringens tillvägagångssätt för att dokumentera platser och vilka sanningar dessa ger upphov till. Ambitionen har varit att se dokumentation i relation till plats och makt för att bättre förstå arkitektens roll som någon i position av aThis thesis have investigated the relationship between architecture and documentation. The aim have been to study what norms that exist in architecture’s and city planning’s approaches for documenting sites and what types of truths they help create. The ambition have been to see documentation in relation to site and power to better understand the architect’s role as someone in a position to interp

The automatic unlocking of the car, also referred to as passive entry, is a feature which simplifies the process of getting into the car. A current and future problem with the passive entry is that it needs to unlock fast enough so that the user does not need to pull the handle more than once. In this thesis it was investigated if machine learning can be used in the passive entry process to improv

På det gymnasieförberedande språkintroduktionsprogram-met går nyanlända elever som varit i Sverige i maximalt fyra år. Eleverna lär sig två andraspråk – svenska och engelska – samtidigt, trots att många av dem har dåliga förutsättningar för att lyckas i skolan. Genom en kartläggande enkät följt av semistrukturerade intervjuer med 11 nyanlända elever undersöks hur elevernas motivation och självkäns

This essay inspects and analyzes how the Swedish prosecutor’s office describe and define honour-related violence in their handbook against honour related violence. The intersectional theory is applied in analysis of the prosecutor’s office portrayal of honour related violence. The intersectional perspective focuses on inequality and power conditions in society and how these can be reproduced by kn

Syfte: Syftet med denna studie är att undersöka om det finns kausala samband, och i sådana fall vilka, mellan könsbaserad och etnisk mångfald och finansiell prestation i svenska företag. Metod: Vi genomför en kvantitativ studie baserad på paneldata från 72 företag noterade på Nasdaq Stockholm för tre år. Användandet av paneldata möjliggör att vi kan kontrollera för omvänd kausalitet. Vi operatioPurpose: The purpose of this study is to investigate if there exist causal relationships, and if so which, between gender and ethnic diversity and financial performance in Swedish companies. Methodology: We conduct a quantitative study based on panel data from 72 companies listed on Nasdaq Stockholm for three years. The use of panel data enables us to control for reverse causality. We operationa

Syftet var att undersöka upplevelsen av vad som påverkat måendet hos sju unga vuxna med självrapporterad erfarenhet av självskadebeteende. Urvalet har skett i en grupp som tidigare varit med i en enkätstudie vid tre tillfällen och vid något av dessa tillfällen rapporterat självskadebeteenden. Semistrukturerade intervjuer analyserades med tematisk analys. Resultaten visade att deltagarna upplever eThe aim of this study was to investigate the experience of what impacts well-being in seven young adults with self-reported experience of self-harm. The participants have previously participated in a survey-based study and reported self-harm at some point. Semi-structured interviews were analysed using thematic analysis. The results suggested that participants experience an external influence on t