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This study examines the representation of everyday lives of men and women in a popular Swedish magazine, Husmodern, in the 1950s. The ”small history” of the 1950s is a relatively forgotten part of modern history and the era is often reduced to nostalgia in popular culture, but rarely researched through a thorough, theoretical lense. By applying the theory of R.W. Connell about Hegemonic Masculinit