Barriers and Enablers for using E-commerce in a B2B Environment and their Implications for Strategy
As e-commerce continues to grow in the B2B industry many companies are tasked with implementing and updating their current working ways to fit the digital era. With an estimated market size value of 6.7 trillion USD in 2020 and a CAGR of 17.5% from 2020 to 2027 (Grand View Research, 2020) there is no denying that B2B e-commerce offers great opportunities to reap the benefits of the growth. However
