During the last decades, Integrated Marketing Communications (IMC) has emerged as a powerful theory within marketing communications research. The main purpose of IMC is to integrate all the communications efforts of an organization into one single and unified voice. However, little research has been undertaken to examine which role tone of voice has in connection to IMC. This study seeks to invest

Abstract Through qualitative method, this essay intends to study which expectations exist for school counselors in the school organization, accordning to the new school law (2010:800), which puts demands on all schools to have access to a counselor. The study consists of 24 survey answers from educators, as well as interviews with a special education teacher and a principal. Half of the survey res

Abstract Authors: Emelie Nilsson & Mairi Winbladh Title: Changing fathering roles with the internet as a venue (translated title) Supervisor: Maria Bangura Arvidsson The aim of our study was to collect material from male Swedish bloggers that themed their blog about fatherhood. We wanted to distinguish if there were any factors visible through a blog that could create, uphold or change the

This paper investigates whether the German Stock is efficient or not, i.e. whether there is a way to systematically beat the market. Within this framework momentum strategies with formation and holding periods over 3- to 12-month horizons are applied on the CDAX. The results do not show clear signs of market inefficiencies. While momentum strategies were successful in 67% of the cases, the winner

Abstract Authors: Linnea Lasson och Zandra Stifanic. Titel: Boys and girls, different or alike? – a gender perspective on children acting out or acting in [Translated title]. Supervisor: Johan Cronehed. Expectations of children in today's society has increased and children who, in some way, express any antisocial behavior that in any way could arouse negative feelings in their surroundings co

Vi har utifrån att tjänster på Internet samlar in stora mängder information om sina användare formulerat en problemställning där vi ser till användarnas behov integritet i samband med att nästan allt de gör på Internet lagras. Syftet med studien är att genom att intervjua användare av denna typ av tjänster, identifiera de upplevda integritetsproblem som uppkommer samt att undersöka hur dessa påver

Populärvetenskaplig sammanfattning: Himalayas glaciärer både växer och blir mindre som ett svar på klimatförändringarna. Den dominerande trenden är att ismassor minskar, speciellt för mindre glaciärer. Allt eftersom glaciärer drar sig tillbaka, ändras hydrologin och vattentillgängligheten, både uppströms och nedströms inom dräneringsområdet. Denna förändring är mest tydlig på hög altitud där jordbHimalayan glaciers are both growing and shrinking as a response to global climate change. The major trend is a loss of ice sheets, especially among the smaller glaciers. As glaciers retreat there is a change in hydrology and seasonal water availability both upstream and downstream of the river basins. This is most apparent in high altitude and glacierfed areas where meltwater is the main (sometime

The aim of this study is to investigate similarities and differences in the arguments used in two debates about forced sterilization in Sweden. The first period stretches from 1922 up to 1941, the second from 2010 onwards. In the first period, the empirical material consists of preparatory works and propositions. In the second, mainly articles are culsulted. I am using content analysis, and that h

Enterprise Resource Planning (ERP) systems have become a fundamental part of business infrastructure. However, the high failure rate of ERP implementations points out that there are still many issues that need to be addressed. In an effort to minimize the risk associated to the ERP implementation process, a number of critical success factors (CSFs) have been introduced. However, CSFs are presented

Social work in groups is a well-known method to many social workers. A certain type of this method is parenting education programs. One of these programs is COPE – The Community Parenting Education Program. COPE is to be found in a lot of municipalities in Sweden and also abroad, being created and established in Canada. It allows for parents to seek and receive help from educated “COPE-facilitator

I denna uppsats berörs rätten till familjeåterförening. Denna rätt kan studeras ur olika perspektiv och olika synvinklar. I uppsatsen undersöks kretsen av familjemedlemmar som har rätt till familjeåterförening med särskild fokus på deras rätt att följa med eller ansluta sig till en unionsmedborgare och tredjelandsmedborgare bosatt i medlemsstaten. Det är således detta perspektiv som ligger i grundThis master thesis deals with the issues connected to the right to family reunification. This right can be studied from several different perspectives and different angles. The paper examines the circle of family members who may be entitled to family reunification with a particular focus on their right to accompany or join EU citizens and third country nationals residing in the State. Thus, it is

Den snabba tekniska utvecklingen har försvårat för dagens företag att kontrol-lera sina kundrelationer och den kommunikation som sprids om varumärket. Sam-tidigt har dagens konsument stora tillgångar till information om varor och tjänster vilket lett till en förändrad konsumtion. I dagens konsumtions står känslor, upple-velser och livsstil i fokus snarare än produkten i sig. Storytelling framställ

Abstract Author: Marit Bachs Title: Honorrelated violence or men´s violence against women - a discourse analysis of the public debate in media. Supervisor: Mats Hilte Assessor: Elizabeth Martinell Barfoed This paper studies the debate surrounding the murder of Fadime Sahindal from a discourse-analytical and post-colonial approach. My purpose has been to investigate and discern how honor related v

The aim of our study was to examine the attitudes towards the gender-neutral pronoun “hen” among social work students at Lund University. “Hen” is a gender-neutral pronoun that is used instead of “he”, “him”, “she” or “her” in situations where gender is irrelevant or unknown. Over the past three years “hen” has been increasingly mentioned, used and debated in Swedish media. Our perception of the o

With the new information society and knowledge economy evolve different and more complex requirements to innovation and competitiveness. Scholars and policy makers have emphasized the importance of adapting to ICT and exploit its numerous possibilities, although the exact methods for doing so remain unclear. The integration of ICT in educational institutions and their curricula have been stressed

The health of the environment is not a pressing issue for many, or if it is, this concern is not always reflected in their behavior. How can greater pro-environmental behavior be encouraged in individuals? This study seeks to understand if an active learning experience can be used as a tool to enhance pro-environmental behavior. The volunteer-exchange program called World Wide Opportunities on Org

A granny job with soft issues, feelings and stuff - A qualitative study of men in a female-dominated profession The purpose of this study was to examine how professional social workers and students in social work education relates to and understands the idea that social work is considered feminine. Another aspect considered in this study is how the widespread predominance of women in social work

Den här uppsatsen utgår ifrån frågeställningen: Vad är kännetecknande för världar/miljöer som förekommer inom modern fantasylitteratur? Syftet är att försöka upptäcka vilka element och strukturer som återfinns och hur de ser ut i förhållande till fantasyns genrekonventioner. För att ta reda på detta undersöks 16 fantasyböcker/-serier utgivna mellan 1990 och 2011. Själva undersökningsmomentet är em

The purpose of this research is to find out the factors which can help SMEs to enhance organizational learning in a dynamic strategic alliance within an international context. In order to answer the research questions, a case study is conducted. By using a qualitative method, the empirical data is collected through six semi-structured interviews in the case companies. In this research, a theoretic