The impact of culture on buying luxury fashion goods. A comparison among Spanish and Danish young adults through Hofstede's cultural dimensions.
The market for luxury fashion brands has been expanding rapidly since 1990 and continues to do so even today as young adults consume more luxury fashion goods. The growth in terms of consumption can be affected by different factors, like digitalisation and the use of social media, globalisation, preference and pressure to follow trends and idols etc. However, the factors that affect the buying int
