Implications of employer branding: An interpretative case study at Sparbanken Öresund.
Thesis Purpose: The purpose of the thesis is to highlight, the concept of employer branding, how it is interpreted and what implications the concept might have on an organization. Methodology: The thesis uses an interpretative, abductive and qualitative research method. Theoretical Perspective: The concept of employer branding in relation to the adjacent theoretical foundation of image and iden
