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Forskningsfrågor: Hur positioneras och marknadsförs vitt snus i Sverige? Vilka budskap sänder vita snusvarumärken i sin reklam och vilka är dessa budskap riktade till? Syfte: Syftet med studien är att beskriva hur det vita snuset är positionerat och marknadsförs på den svenska marknaden för valda fallföretag samt undersöka vilka budskap de sänder, för att bidra till teorin med insikter om positionResearch question: How is white snus positioned and marketed in Sweden? What messages do white snus brands convey in their advertising, and who are these messages targeted towards? Purpose: The aim of the study is to describe how white snus is positioned and marketed in the Swedish market for selected case companies, as well as to examine the messages they convey, in order to contribute to the the

Reverse Supply Chain (RSC) is defined as the value chain for defect products returning to the company, or its partners, from customers, or the end users. The defect products are thereafter either disposed & replaced, or repaired & reused. Axis communications have an established RSC department, which would like to deepen their knowledge how certain product- and production parameters can be

I dagens individualistiska samhälle förväntas individer besitta förmågan att effektivt kunna leda sig själva, ett fenomen som tidigare forskning benämnt självledarskap. Fenomenet har främst studerats på personer i ledande positioner eller i kunskapsintensiva yrken, varpå denna studie ämnar att studera självledarskap i en ny kontext. Syftet med studien är att bidra med kunskap om forskningsområdet

Increasingly connected to urban development and vitality in modern discourses of urban sociology, live music is a social and cultural phenomenon with great potential for improving people’s, including artists, well-being. Still, the systems and networks which shape live music are specific to their local social, cultural and institutional contexts, leading to a range of perceptions. Focusing on the

In the mountainous regions of Bhutan and Nepal, post-harvest losses cause significant challenges for producers. Open air sun drying is usually used by farmers to preserve their produce. There are many disadvantages to this method. The Swedish Research Council is supporting a project called Solar Food: Reducing Post-Harvest Losses Through Improved Solar Drying, which aims to create a low-cost solar

Denna uppsats har skrivits vid Företagsekonomiska institutionen på Lunds universitet under vårterminen 2023. Uppsatsen är ett examensarbete i marknadsföring på kandidatnivå där vi erhållit utökade kunskaper inom valt forskningsområde kombinerat med en förhoppning om att vi med denna uppsats kan bidra med kunskap och intressanta forskningsresultat inom ett spännande men, enligt oss, relativt outfor

Growing urbanization and densification means that children in many parts of the world are growing up in settlements difficult to experience nature in. As green space is likely to decrease in the future, and children have little say in impacting what they want their environments to look like, understanding how public spaces can be utilized in ways that more carefully address children’s needs requir

Syftet med denna uppsats är att kartlägga hur ett urval av svenska banker och fondbolags marknadsföring avseende hållbara fonder förhåller sig till den komplexa definitionen av hållbarhet samt bidra med insikt i nuvarande tolkningsproblematik. Studiens kvalitativa metod har en abduktiv ansats med ett hermeneutiskt tillvägagångssätt. Den primära datan har samlats in genom sex semistrukturerade intThe purpose of this essay is to map how a selection of Swedish banks' and fund companies' marketing of sustainable funds relates to the complex definition of sustainability, as well as provide insight into the current interpretation problems. The study's qualitative method has an abductive strategy with a hermeneutic approach. The primary data has been collected through six semi-struc

The demand for biofuels is increasing as a result of increased climate mitigation ambitions aiming to replace the use of fossil fuels. To meet the increasing demand, energy crops grown on agricultural land used to produce biofuels is getting more and more attention. Since agricultural land is a scarce resource, conflicts can arise between food production and biomass for biofuels, making it essenti

The purpose of the thesis is to describe and analyze, from a socio-legal perspective, how appellate courts create legitimacy for their decisions in custody cases concerning custody, residence, and visitation where the phenomenon of parental alienation occurs. Parental alienation is when a child is deliberately turned against one of their parents through manipulation or influence, often by the othe

Artificial intelligence (AI) has emerged as a transformative technology, revolutionizing various domains previously reliant on human interaction. This study explores the potential implications of generative AI on creativity and idéa generation, employing widely used Guildford Measures of Divergent Thinking by Joy Paul Guilford as an assessment tool. Specifically, the research investigates the tech

In ordinary public rooms such as classrooms and offices, the base line of acoustical treatment is an absorbent suspended ceiling. Due to the non-uniform distribution of the absorptive ceiling material, the scattering as well as the absorption properties of furniture will have a significant effect on room acoustic parameters such as reverberation time, speech clarity and sound strength. In particul

This thesis investigates the viability of using Fully Homomorphic Encryption and Machine Learning to construct a privacy-preserving biometric multi-factor authentication system. The system is based on the architecture described as ”Model K - Store distributed, compare distributed” in ISO/IEC 24745:2022 and uses the Torus Fully Homomorphic Encryption scheme proposed by Chillotti et al. (Journal of

This essay investigates the impact of classroom gender composition on the mental health of adolescent students. Using data from the Health Behaviours of School-aged Children survey in the Czech Republic, we exploit idiosyncratic classroom variation in the gender composition within the same schools across different grades. We find that a higher proportion of female peers in the classroom has a detr

The presence of fog, or condensation, poses significant challenges in various fields, including surveillance cameras. The main issue is that fog obstructs the camera's view, essentially rendering the camera ineffective for surveillance. Currently, preventative measures such as heating the camera are a remedy at the cost of significantly increased power consumption. This master’s thesis is aime

Denna studie syftar till att undersöka hur cancelleringsprocesser ser ut i samband med skandaler för influencers och hur de utvecklas under tidens gång. Detta görs i form av en fallstudie, närmre specifikt skandalfallet med Margaux Dietz som inträffade år 2022. För att kunna dra vetenskapliga slutsatser baserat på empiri som följer narrativet, tar rapporten fäste i två teoretiska utgångspunkter - This study aims to investigate the dynamics of cancellation processes in relation to scandals involving influencers and how they evolve over time. It is conducted through a case study, specifically focusing on the scandal involving Margaux Dietz that occurred in 2022. In order to draw scientific conclusions based on empirical evidence that aligns with the narrative, the report adopts two theoretic

The spread of artificial light on Earth increases annually. One of many causes of this spread is due to increased street lighting and artificial light at night (ALAN). Lighting is one of the many necessities for people to feel safe. On the other hand, ALAN, which contributes to light pollution, negatively affects biological functions and thus biodiversity. The purpose of this study was to investig

This research project investigates Swedish upper secondary school students’ experiences of engaging with English fiction, both within and outside of the context of their English language classroom. Three focus group interviews were conducted with 18 upper secondary school students from the southern parts of Sweden. Based on the collected data, five themes were identified. The themes were 1) the pe

Undersökningar tyder på att skärmanvändningen hos barn och unga ökar och att medieanvändning går allt lägre ner i åldrarna. Barn och unga matas dagligen med en uppsjö av sociala medier. Den ökade tiden för skärmanvändning bidrar till allt mindre tid för socialt samspel och att använda kroppen för fysisk aktivitet. Barn är mottagliga för påverkan där just skärmanvändning kan spela en betydande roll