Staff communication more valuable than PR campaigns
How staff communicate – at lectures, meetings, via email and on social media is more valuable for the trust in the University than PR campaigns. However, to talk about Lund University staff as ambassadors for the university brand is to choose the wrong perspective, say communication researchers Charlotte Simonsson and Mats Heide. On social media staff has a bigger impact than the organisation“I wo
https://www.staff.lu.se/article/staff-communication-more-valuable-pr-campaigns - 2025-10-09