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Titel: “Förtroende är nyckeln till framgång” - En kvalitativ studie om vad det är som gör att unga vuxna får förtroende för influencers, ur följarnas perspektiv Seminariumdatum: 2022-06-03 Kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Björkenheim, Nicoline. Paulson, Stella. Åström, Carolina Handledare: Peter Svensson Nyckelord: Influencers, social mediaTitle: “Trust is the key to success” - A qualitative study explaining why young adults gain confidence in influencers, from the followers perspective Seminar date: 2022-06-03 Course: FEKH29, Business Administration: Bachelor Degree Project In Marketing Undergraduate Level, 15 Credits Authors: Björkenheim, Nicoline. Paulson, Stella. Åström, Carolina Advisor: Peter Svensson Key words: Influencers, s

There is no consensus on how to define and measure green growth. Consequently, we can neither state if growth is actually green nor econometrically explore important questions such as what determines green growth. This thesis takes a three-step approach to move one step closer to a unifying longitudinal cross-country measure of green growth. It analyzes how green growth has been quantitatively mea

Ökning i sydliga lövsångares flyttningsbeteende Fåglars flyttning har länge fascinerat människan och kanske framförallt småfåglars flyttning. Hur kan t. ex. en lövsångare, Phylloscopus trochilus, på 10 gram som föddes för några månader sedan hitta hela vägen ner till övervintringsområdena i Afrika, dessutom helt utan hjälp av andra? Sedan länge är det känt att svaret verkar ligga i deras gener mDifferences in migratory behaviour has long been suggested to potentially drive speciation, but the genetics underlying this process remains a mystery. Studies of hybrid zones between two closely related taxa with contrasting migratory phenotypes, called migratory divides, have played a crucial role for our understanding of how such differences can lead to reproductive isolation. Movements of hybr

The purpose of this study has been to understand how brands construct female body trends through the use of marketing representations over time. It was considered of relevance to analyze these social constructions as female consumers have been portrayed as well as objectified and exploited over the years in different industries. Ultimately, the effects of these social constructions which convey s

I begreppet minne ryms flera kognitiva processer. En viktig minnesförmåga är mönsterseparation, som innebär att skilja nya visuella intryck från redan kända. Det datoriserade bildminnestestet MST (Mnemonic Similarity Task) har tagits fram för att testa denna förmåga. MST administrerades över internet, och 38 deltagare testades vid flera sessioner för att jämföra förmågan vid olika tidpunkter. DessThe concept of memory consists of several cognitive processes. An important memory ability is pattern separation, which means distinguishing new visual impressions from already known ones. The computerised picture memory test MST (Mnemonic Similarity Task) has been developed to test this ability. The MST was administered online, and 38 participants were tested at multiple sessions to compare abili

Syfte: Studiens syfte var att undersöka om elevers resultat på delar av ett språkligt test (CELF-4) korrelerar med deras skattning av interaktion och kommunikation i klassrummet (ASIK Express). Vidare undersöktes hur elever skattar påståenden ur ASIK Express som specifikt berör interaktion och kommunikation. Metod: Deltagare bestod av 97 elever från en kommun i södra Sverige. Deltagarnas svar på AThesis: The purpose of this study was to investigate whether students' results on parts of a language test (CELF-4) correlate with their assessment of interaction and communication in the classroom (ASIK Express). Furthermore, it was examined how students valuate statements specifically concerning interaction and communication from ASIK Express. Method: 97 students from a municipality in south

Inkomsttaxeringen är företrädesvis en suverän angelägenhet för den svenska riksdagen. Medlemskapet i den europeiska unionen har emellertid begränsat denna suveränitet och lagstiftaren måste numera beakta de krav som fördragen föreskriver. Detta har medfört att den nationella skatterätten ibland kolliderar med unionsrätten och måste åsidosättas. Kupongbeskattningen av utdelningar till utländska offThe taxation of income is primarily a sovereign matter for the Swedish parliament. The Swedish membership in the European Union has however circumscribed the legislative capacity and the legislator is nowadays bound by the demands of EU law. This has resulted in potential conflicts between internal tax law and EU law. An example of an aforementioned conflict is the Swedish withholding taxation of

Varje år sker en ökande urbanisering och med fler människor i en stad så ökar trafikbelastning och därmed risken för olyckor. Därför är det viktigt att kommunerna arbetar med att skapa trafikmiljöer som är säkra för gående, cyklister, bilister och kollektivtrafiken. Trafiksäkerhet och komfort är två viktiga parametrar att arbeta med eftersom dessa de bidrar till de transportpolitiska målen och nolEvery year there is an increasing urbanization and traffic load, which means that we have to create traffic environments that are safe for pedestrians, cyclists, vehicles and public transport. Traffic safety and comfort are two important parameters that are worked with, and the aim is to increase traffic safety and comfort which contribute to the transport policy goals and the zero vision where no

In the contemporary global context, the global focus on reducing environmental impacts in any formats has intensified. This study intends to assess the environmental impacts and life cycle costs associated with the A1-A5 stages (production and construction stages) of the Köping Port project and eight additional proposed scenarios. The Solidification/ Stabilization method along with the in-situ tec

In the end of March this year (2023) UN’s Intergovernmental Panel on Climate Change (IPCC) declared humans are to blame for the 1,1-degree global warming of our planet. Furthermore, that the Paris Agreement will fail. Our lifestyle and energy consumption are unsustainable, and the emissions must now be reduced within a few years to mitigate the effects of climate change. The transport sector is o

Children who are placed in foster care because of neglect or abuse have the right to maintain the relationship with their parents, as per the Swedish LVU law, though this is more often than not a complex feat to achieve. The Convention on the Rights of the Child states that children who are capable of forming their views shall be given the right to express those views freely in all matters affecti

Fed aquaculture is a necessary practice to meet the seafood requirements of a growing population in a sustainable manner. There is a high demand for fish feed to meet the rising protein requirements of the industry. Currently, fish feeds are either unsustainable, affected by seasonal variations, lack a complete amino acid profile, lack scalability, or are too expensive. Single Cell Protein (SCP) i

Denna studie undersökte möjligheten att använda icke-kontextuella mått på motivation: Tidsinvestering och Personlighet. Dessa icke-kontextuella mått utvärderades utifrån deras förmåga att predicera genomsnittligt betyg (GPA), ett vanligt använt mått på akademisk prestation och indikator för akademisk motivation. Resultaten analyserades via explorativ faktoranalys och multipel linjär regression basThis study investigated the possibility of using non-contextual measurements of motivation: Time-investment and Personality. These non-contextual measurements were evaluated based on their ability to predict Grade Point Average (GPA), a commonly used metric of academic performance and used tangible for academic motivation. Results were analysed through exploratory factor analyses (EFA) and multipl

This master’s thesis explored how the incorporation of cricket flour into a seitan-based product affected the physical properties and sensory attributes, including taste, texture, smelll and appearance, based on consumer sentiment. The project aimed to develop a high protein, “Entomo-vegan” base-product in collaboration with the food company Eat:em, using crickets as a sustainable protein source.

Med åldrande befolkningar, ojämn tillgång till vård och brist på personal står dagens sjukvårdssystem inför många utmaningar. Teknologiska framsteg, särskilt inom artificiell intelligens (AI), har varit en av de främsta drivkrafterna för innovation inom flera industrier. Även om hälso- och sjukvårdssektorn utvecklas långsammare jämfört med andra branscher, finns det stor potential att avlasta vårdWith aging populations, unequal access to care, and shortages of staff, healthcare systems today are facing many challenges. Technology advancements, with artificial intelligence (AI) in particular, have been one of the main drivers of innovation in multiple industries. Although the healthcare sector is moving slower compared to other industries, there is great potential for relieving healthcare w