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Strategic Market Choices for High-Tech University Spinouts: A Case Study of a Swedish USO Offering Bundled Technology for Animal Monitoring

In today's society a technological revolution is taking place and one example of this is animal supervision which is beginning to move from manual methods to more technical monitoring solutions. Digital animal monitoring is a field under development and has attracted interest among both livestock owners and researchers. The technology includes for example integrated systems with cameras and GP

Researching Research - Assessing focus groups as a tool for designing quantitative online surveys suitable for a specific target group

This research tests two different focus groups with the purpose of developing quantitative online surveys suitable for a specific target group. Depending on where in the development process of the survey the researcher is, somewhat different focus groups should be used. If the researcher is far into the development of the survey a focus group with the questionnaire template as discussion basis cou